Share a Coke campaign post-analysis
Share a Coke campaign post-analysis
Campaign:Share a Coke
Client: Coca-Cola
Agencies: ....
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Marketing mag
Experts wary as Facebook spruiks ‘cherry-picked’ ad effectiveness data
Facebook has launched a concerted PR effort to bolster opinion of its ad products and marketing effectiveness, releasing rese....
Coke creates nightly TV series to air during Olympics
Coca-Cola will create its own TV series to air in 30 countries as part of its global sponsorship of the London 2012 Olympics.....
The Swedish Way coming to APAC
Originally set up in an old naval prison in Karlskrona, with methodology reported to be partly based on Swedish military lead....
The benefits of emotional intelligence for marketing leaders
Authors: Ellen Sluijs, research assistant, Monash University and Dr Michael Valos, Deakin University
&nbs....
Telstra throws down gauntlet to Spotify, with identical pricing
Telstra has launched its music streaming service, MOG, with an almost identical pricing model to leading competitor, Spotify,....
Design Lions: A silver for Aus, but Cloak & Dagger recruiter misses out
As with the Radio Lions, Australia's conversion rate fo....
The Campaign Palace folds, merges with JWT
Prominent ad agency, The Campaign Palace, is to close its doors, with staff merging into sister company JWT's operations and ....
