Black gold – Coca-Cola brand profile
This feature first appeared in the July 2011 issue of Marketing magazine.
Brendan Lawl....
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Marketing mag
A harmless Teese
Campaign: Be Cointreauversial
Client: Remy Cointreau
Agencies: St....
Creative showcase: brand extensions
First published in the October 2011 issue of Marketing, this creative showcase looks at brand extensions. Read ....
Pushing the limit
Campaign: Speedkills
Client: Transport Accident Commission
Agency: N....
How data can translate to ROI
By Sergio Tapia, data and analytics consultant, Zintel
Firstly, let's consider data from a different ....
3 reasons SEO should be central to content strategy
Victor Navarro, commercial manager at Outrider Australia, argues that the Australian marketing industry needs to re-evalu....
Don’t be the next Tiger Woods – personal branding
By Melissa Wait, PR manager, Gray Management Group
As consumers come to demand relationships with people not co....
Why PR strategies should not be overlooked
By Frances Ward, director, Solid Ink Communications
Whether you're a big company operating 50 branches worldwide ....