Angry customers more likely to be lying
The customer is always right, unless they're really angry in which case it's more likely they're actually lying if new resear....
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Marketing mag
Cigarette plain packaging – will it work?
This article first appeared in the March 2012 issue of Marketing magazine.
On the eve ....
Seven Network viewers the most confident consumers
To tap into the television viewers most likely to part with their cash, advertisers should target Masterchef Australia, S....
Brands face ‘death by unlike’ on Facebook
Brands are experiencing 'death by unlike' on Facebook, with one in five (17%) users having withdrawn their like of a brand pa....
Google Analytics to measure social ROI
The curly task of measuring ROI from social media initiatives may have just gotten a whole lot easier with Google Analytics.
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SE Asian challengers twice as profitable as developed world multinationals
Southeast Asia's leading brands are about to become global household names according to a
Q&A with Martin Lindstrom – marketing thinker, author and consultant
We sat down with the lauded marketing thinker, author and consultant to discuss professional image, faith in brand, t....
Birds Eye Fish Fingers 3D cinema campaign
Campaign: Birds Eye 3D Fish Fingers
Client: Simplot, Birds Eye
Agency:
