Study praises junk mail’s effectiveness
Junk mail is enormously effective in boosting in-store sales, at least in the discount variety segment, according to a study ....
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Marketing mag
Social media impact – The Hunger Games
Digital audience profiling firm, Effective Measure, has analysed viral marketing, word of mouth and social media surrounding ....
Your marketing quote and niche ad option of the day – 1 May 2012
“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to....
Ben Polis in more trouble as Energy Watch guilty of false advertising
Energy rate comparison service Energy Watch has been found to have misled consumers in a 2011 advertising campaign and could ....
Reputation Index: Apple rules, Qantas slides, Telstra jumps
Apple is the strongest corporate brand in Australia, according to a new study, which ranks Telstra as the biggest climber and....
BlackBerry own up to Wake Up
UPDATED, 01/05/2012 9.35am: BlackBerry manufacturer, Research In Motion (RIM), have since owned up to the campaig....
A-B InBev global CMO exits
Anheuser-Busch InBev's global CMO Chris Burggraeve has stepped down effective immediately and will be replaced by Asia Pacifi....
Geo-location deals fail to take off for Groupon [infographic]
Adoption of Groupon's geo-location deal app, Groupon Now, started off strongly in the US but according to data from deal aggr....
