Marketing, Author at Marketing Magazine

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While the Christmas season seems like the perfect time to pack up and hop on a plane with the family, research shows that thi....

No access to Facebook or Twitter? Big deal! Australian brands are finding their way around the ‘Great Firewall of China' an....

Question: Senior marketers often lament being promoted away from the coalface/executional level. Do you believe it is....

The Australian Direct Marketing Association (ADMA) announced the winners of its annual Awards for Excellence at a gala event ....

Think that the only people who immerse themselves in the world of computer games are nerdy teenagers? A study by digital medi....

Campaign: End-to-end redevelopment of Combo's combined sales and marketing engine

Hashtag fail. Qantas has done it again. No, the planes are still flying, but the airline's efforts in engaging with custom....

“Online people do not make any money. The whole world was conned with online retailing... it's a con, a complete con. Sure,....

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