Head to head: is social media really the future of marketing?
At a recent event, Mark Ritson and Adam Ferrier went head to head in the debate 'Is social media the future of market....
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Marketing mag
CX in your business: be a leader, not a bottleneck
Chris Breslin says leaders should let customer experience transform their business by setting an example, then getti....
Feel the fear and do it anyway: three keys to success as a female creative
Hard work, trust and empowerment. Alisha Dunsford has three pieces of advice for women in creative.
I’....
Why VR is a tactic, not a strategy
Marc Loveridge says marketers should stop worrying about virtual reality and start worrying about customer reality.
Niche Media announces business expansion
Print and online publisher Niche Media has added public relations to its communications offering.
Niche M....
How to treat the seven symptoms of a broken sales and marketing relationship
Peter Strohkorb offers seven solutions for common misalignments between sales and marketing departments.
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Why the C-suite needs to start paying attention to content marketing
Emma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content mark....
Case study: fighting for freedom in the #FreeAJStaff campaign
When three Al Jazeera English journalists were arrested by Egyptian authorities in late 2013, Ogilvy PR....