How financial agility can bridge the disconnect between business accounts and marketing budgets
Papinder Kailesh on how to achieve financial agility and align marketing budgets with business accounts and financial....
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Marketing mag
First look: The Content Issue of Marketing mag
Marketing is pleased to announce the launch of its August-September 2016 issue, The Content Issue. This issue is ....
Four steps to best practice design thinking in CX projects
Grace Kraus outlines four keys to marketers who want to implement design thinking and stay ahead in the ever-evolvi....
Three seconds is the new 30 seconds
Paul MacGregor discusses why brands would be better off using their three seconds of audience attention to engage....
How storytelling can relieve the goldfish factor
Rob Shwetz says effective storytelling is the key to engaging audiences.
Facebook’s mega Messenger and Snapchat gets suggestive – social media news by SMK
Latest stats on Australians' social media use, Messenger joins the one billion club and Snapchat launches Suggest.
Android buys iPhone: the story behind the ‘Lucy the Robot’ marketing stunt
Campaign: Lucy the Robot
Client: Double Robotics
Agency: Atomic 212º
Data strategy: How to keep it real in the era of technology feast and insight famine
1,009,491 days later and Rome is still being built. Likewise, Lucy Acheson calls for a healthy dose of pragmatism in....