Top predicted trends for 2016: Driving customer-obsessed growth
Michael Barnes shares Forrester Research’s top predictions for marketing leaders for 2016.
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Marketing mag
Battle of the brands: Adidas versus Nike
In this fourth instalment of our ‘Battle of the Brands’ series from Meltwater, David Hickey compares the social media ....
We asked three CFOs how marketers can earn their confidence – here’s what they said
In this edition of our Brain Trust, three CFOs from very different industries give their advice to marketers on how to wo....
Historic voyage: How Cunard’s cruise ship paid tribute to ‘100 years of ANZAC’
Cunard’s Queen Elizabeth cruise ship partnered with April5 to create a functional and transportable tribute to ‘100 ye....
How to give a killer end-of-year presentation
Drew Banks shares his top tips for giving great presentations.
It’s getting clos....
Demystifying privacy law: what’s your privacy policy?
Privacy law is still something of a mystery to many, writes David Kelly. He writes that he’s constantly amazed when aski....
Why over-analysing takes you off track
Getting lost in data points is where problems start, writes Pip Stocks, and when we over-think things, we fail. Â
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Vegemite’s taste of viral marketing
Vegemite’s ‘How do you love your Vegemite’ campaign celebrated the unexpected ways that consumers use the product â€....
