Rewards progams need some mojo
Why are so many loyalty and reward programs just plain dull?
I suspect it‘s because those brands have focussed s....
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Marketing mag
Analysis Paralysis?
While some of us are still getting our heads around using basic web analytics services to count website hits and email cli....
Online communities are the way to survive
IT-enabled online collaboration is increasingly important for corporate reputation and brand management, according....
FIFA president launches personal Twitter page
FIFA president, Joseph S. Blatter has launched his personal Twitter page just in time for the opening of the 2010 ....
Consumer confidence increasing
According to the weekly Roy Morgan Consumer Confidence Rating, consumer confidence, rated this week, is 8.2 points....
SEM: BP oil spill PR response
BP has bought Google and Yahoo search terms in a alleged bid to influence consumer's views on the oil spill in the....
Whos who in the zoo: Ola Kay and Nicki Martin
SBS has appointed both Ola Kay and Nicki Martin in marketing manager roles.
Kay's responsibilitie....
No more SMS spam?
The Australian Communications and Media Authority (ACMA) has launched a new system for reporting mobile messaging ....