Kmart expects change
Kmart is launching a new brand campaign, ‘Expect Change'.
The brand is purporting to be improvi....
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Marketing mag
2010 decade of the brand says US study
New York-based brand, customer loyalty and engagement consultancy Brand Keys has released a report that proclaims ....
Toyota readies marketing push after recall crisis
Toyota is set to up its communications activity as it faces a recall of millions of cars.
The rec....
Local media market improves, global market treads water
Despite positive Goldman Sachs JBWere (GS) and Royal Bank of Scotland (RBS) forecasts, WPP's CEO says things are â....
Val Morgan announces 3D cinema ad offering
Val Morgan has announced that it has developed an in-house facility to create 3D enhancements to existing 2D cinem....
Apples iPad gets the iStole treatment
Despite the much-anticipated launch of Apple's iPad whetting the appetite of fanbois around the world, Fujitsu has....
On the front foot: customer experience counts
Organisations interacting with today's consumers face a rare combination of circumstances. Sky-high expectations, unlimite....
Survey says: web analytics high priority
A new survey has revealed that CRM, search and web analytics are the key elements needed in a successful web conte....