A Foursquare swarm by Ogilvy
Ogilvy Group Melbourne set the Australian Foursquare Swarm record with over 265 check-ins at their Melbourne offic....
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Marketing mag
South African tourism targeting Aussies
As part of the build up to the FIFA World Cup, South African tourism has launched a social media initiative target....
iPad over-hyped?
According to a study by Ovum, the iPad won't be the ‘silver bullet' traditional news media were hoping for.
Canon campaign shot with consumer cameras
Canon Australia has announced its latest campaign which brings to life its online World of EOS community.....
A Joyful execution
As part of their ‘Joy Campaign' BMW has taken ambient OOH to a new level with Asia's first 3D interactive billbo....
The Holy Grail of WOM
If generating word of mouth about your brand is the holy grail of marketing, then having influencers spread that word of m....
The very first Twexican wave
In a world first, Emirates will record attempts by football fans across the country for Australia's longest virtua....
Pay TV back on top
According to OzTam data, subscription television (STV) currently holds the largest share of television viewing wit....
