When all that Twitters isnt gold
Marketers are increasingly turning to social media such as Twitter, Facebook and YouTube in an attempt to promote their pr....
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Marketing mag
5 ways to offers your customers cant resist
It takes deep customer insight to provide a truly personalised online experience. And customisation of every touchpoint an....
Getting digital strategy across the line
Here's a real scenario.
You're a marketer. You've decided to be smart and bring in a specialist to work with you o....
NYBP: New York Brand Police
Luxury brands will benefit from a crackdown on counterfeit luxury goods in the US this Christmas.
Firefox hits out at Google, recommends Bing
Bing has been handed a glowing recommendation from an influential Mozilla (developers of the Firefox browser) empl....
Podcast: Interview with Russell Howcroft
Ho, ho, ho! Christmas comes early with the tenth and final episode of The Marketing Manifest for 2010. David Campbell trac....
Aussies look at nutritional value in campaigns
Research suggests that more than three-quarters of Australians are placing greater importance on maintaining or im....
2010 a better year says Roy Morgan
National advertisers and consumers are confident that 2010 is going to be a good year, according to two recent sur....