Bloggers in the marketing mix
Many bloggers have readership numbers that are larger than many traditional media platforms including magazines, newspaper....
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Marketing mag
Use it or lose it: loyalty data
So you've put a loyalty program in place to reward your best customers and drive sales. Before implementing the program yo....
Red Cross waxes for the love of humanity
Red Cross Australia's ‘For the Love of Humanity' campaign has seen a man receive a public, participatory full-bo....
Facebook vs non-Facebook user void opens
Findings from a report from Nielsen show that the amount of time spent online and general levels of internet engag....
Radio ad revenue up 8%
Commercial Radio Australia (CRA) has breathed a sigh of relief with figures released by Deloitte suggesting that r....
OOH marriage proposal
A Sydney man proposed to his now-fiance at Sydney Airport's Terminal 2 using a digital sign.
Khas....
Visa targets students with branded game
Visa, in collaboration with Business Educators Australia (BEA), has launched a free online game targeting students....
Cokes ad hottest at Winter Olympics
Ipsos has awarded Coca-Cola, Birds Eye and AAMI gold, silver and bronze medals respectively for their advertising ....
