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Marketing mag
Google CEO says paper ads and technology can work together
Eric Schmidt, CEO of search megalith Google, has told newspaper bosses they should continue to rely on advertising....
Why do we need Social Media Club?
Warning: The tone of this post has a healthy degree of cynicism and sarcastic undertones. As a result of tone and cont....
Twitter goes crazy with Mad Men
Due to the success of her tweets as Mad Men character Peggy Olson, PR practitioner Carri Bugbee is to est....
Viral online sporting brand campaigns: real or fake?
Three weeks ago a video appeared on YouTube of what attested to be the Uzbekistani national football team training for a W....
LOTE ad mapping tool announced by SBS radio
SBS Radio has introduced a mapping tool that gives advertisers insight and access to consumers who speak different....
Keeping it consistently constant -? The KICC Principle
I was at home the other night and found myself particularly intrigued by one particular ad. The ad was for Jetstar, and as....
Redundancy may not be the answer for retailers
Latest report from The Australian Centre for Retail Studies (ACRS) shows:
Redundancies can cause lasting dama....
