Tic Tac leads the way in digital FMCG branding
Tic Tac is embracing the digital environment by launching a Facebook and iPhone application to engage online with ....
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Marketing mag
Australian Event Awards ceremony announced
A new award has been established to celebrate the success stories in the Australian events industry.
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Green claims code established by AANA
The Australian Association of National Advertisers (AANA) has announced that it will develop an ‘Environmental C....
Breaking through the clutter: a look at exposure to advertising messages
I've been telling people for years that they see 3,000 ads a day and they all believe me. No one blinks. No one questions ....
Yahoo Mobile ad offering expanded
Yahoo is moving into contextual-based advertising across its mobile homepage for the first time, as it launches Ya....
Pigeon technology to directly target consumers
UK agency Creative Orchestra have found a novel way to incorporate London's surplus pigeon population with technol....
Niche Media celebrate 20 years
Niche Media, the Melbourne-based publishing and events company, proudly celebrated 20 years in the industry last w....
Go in-store for greater shopper impact, says study
In-store marketing is more influential than television advertising when it comes to grocery purchase decisions, ac....
