Keeping it consistently constant -? The KICC Principle
I was at home the other night and found myself particularly intrigued by one particular ad. The ad was for Jetstar, and as....
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Marketing mag
Redundancy may not be the answer for retailers
Latest report from The Australian Centre for Retail Studies (ACRS) shows:
Redundancies can cause lasting dama....
Radio ad revenue down in first quarter
Figures released today by Commercial Radio Australia show that first quarter ad revenue for 2009 for the metropoli....
Weekly podcast: Digital for retail marketers
Marketingmag.com.au has teamed ....
Tic Tac leads the way in digital FMCG branding
Tic Tac is embracing the digital environment by launching a Facebook and iPhone application to engage online with ....
Australian Event Awards ceremony announced
A new award has been established to celebrate the success stories in the Australian events industry.
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Green claims code established by AANA
The Australian Association of National Advertisers (AANA) has announced that it will develop an ‘Environmental C....
Breaking through the clutter: a look at exposure to advertising messages
I've been telling people for years that they see 3,000 ads a day and they all believe me. No one blinks. No one questions ....