Marketing, Author at Marketing Magazine

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TNS Media Research has been awarded a three-year contract to develop the first audience measurement system for the....

More than 40 radio stations in Sydney, Melbourne, Brisbane, Perth and Adelaide put rivalries aside and broadcast s....

Shop-A-Docket is extending its coupon market dominance by introducing mobile coupons alongside the printed docket ....

Optus has established a media advertising centre that aims to offer information on targeted advertising opportunit....

Mitchell Communication Group has appointed Paul Davey to managing director of its media division.

Donut King is launching a campaign for their new coffee offering. The new coffee blend, entitled ....

Selleys has launched a new DIY fix-it community hub targeted at mums. The campaign, ‘A Simple F....

Over the past six months my blogs have focused on the digital consumer, but in this months post Ill focus on one of the bi....

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