‘New media’ not really new
New media a sham? That's what Andrew Marsden, the former Britvic marketing director, bel....
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Marketing mag
Consumers vigilant against ‘green washing’
Despite research showing more Australian consumers believe their buying choices can have a positive impact on the environm....
Forget the medals table, who really won the brand olympics?
While China was winning all the on-field golds at the Olympics, their local brands were little more than also-rans in the ....
Death knell of the ad campaign sounded
We've heard it whispered in doorways and have seen graffiti with suggestions that it might be true. But now agencies need ....
Who’s who in the Zoo: ninemsn announces Joe Pollard as CEO
Interactive media company ninemsn has appointed Joe Pollard as its new chief executive o....
Who’s who in the Zoo: Adshel gets new marketing director
Adshel has announced the appointment of Elvira Lodewick as the company's marketing direc....
Throwing a bone to the Sydney Dogs and Cats Home
Move over rover, let Sixty40 take over. M&CSaatchi/Mark has begun a campaign titled....
Who’s who in the Zoo: Rapp Collins bolsters its ranks
Rapp Collins Melbourne has appointed Glen Dickson and Ruben Cirugeda as....