New media and its impact on branding
The year is 2007. The era is the Age of Conversation. Having survived several decades of mass media-channelled monologues,....
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Marketing mag
Network Notes: Internet scanning of job applicants
Anyone whos looking for a job, in the marketing industry or otherwise, needs to be aware of an important new trend sweepin....
In the spotlight: Aeroplane Jelly
His heart is thudding. The air is viscous, reeking of sweat and the Vietnamese jungle. He jogs through the mud, eyes darti....
Good and Bad Blogs
There is a danger as digital networking erupts that many of the companies who set themselves up as communication advisers ....
Career Development: networking for marketing success
Several years ago an Australian consumer goods company decided to introduce a new fizzy drink, targeting the teenage and y....
Guerilla Guide: Managing your marketing career
I'm on a boogie board. Crashing into my 11-year-old as he spins around on the wave next me. He banks left then slams into ....
Kiely: Analysis of customer service response
Formal response to Qantas
To: Marianne Hedl,Executive Communications,Customer Care ....
Women in power: high profile female marketers
What is it about women? It seems widely acknowledged that they are smarter than men, or at the very least more intuitive. ....
