Virgin Radio renamed Absolute
Heard of the new trends in digital radio? Absolutely you say? Ok, so the pun wasn't great, but music and entertainment bra....
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Marketing mag
Coca-Cola: new and improved? Nope, still the same.
After years as one of the most memorable soft drinks in Australia, Coca-Cola has announced a new campaign....
Google courting agencies
Google ad chief Tim Armstrong has talked up relationships with agencies, claiming that i....
ExxonMobil LNG ad claims shot down in ‘green’ flames
On the back of the tricky ‘green marketing responsibility' issue, ExxonMobil is considering a challenge....
Gamers’ an untapped resource for marketers says IGN.com research
With traditional print media said to be lagging behind in its ability to connect with men, advertisers need to be online w....
Over the hump …
You may have come across the latest web-lebrity (web + celebrity), but if you havent he has to be seen (and heard) to be b....
Wrigley’s cute creatures return
DDB Sydney and Wrigley's have launched a TVC campaign for a new Extra c....
Vodcast: When the fan gets dirty – or what marketers can do when recession looms
In his latest vlog (video + blog = funny word!), Geoffrey tackles the difficult question of what to do wh....