Creating and retaining consumer emotional attachment to brands
Do people call you ‘big rig'? Do you tell yourself that you eat because you are unhappy and you are unhappy because you ....
Authorization
Author description
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Marketing mag
Alternative professions to marketing
Meet Samantha Pearce. Sam finished high school and studied a marketing degree in the UK. Her early career was spent in pro....
Guerrilla Guide: Selecting an agency
I'm sitting spinning on my ‘director's' chair, drumming my fingers, scheming up something evil I can suggest to a client....
Guerrilla Guide: Professional stereotypes
I'm at a Networx function, sipping a beer and chatting with Frank Chamberlin, who also writes for this esteemed publicatio....
Recipe of the Month: Cartia campaign
Brand: CartiaClient: GSKCreative agency: Grey....
Around the Blogosphere: Communication through blogs
For all their talk about the merits of digital as a communications channel, very few advertising agencies have actually ta....
Kiely: McDonalds and the Heart Foundation Co-branding
The Heart Foundation approved 10 items on the McDonalds menu. What was it thinking?
Did it imagine that this trans....
Prose and Cons: Slurpee, Finance and Presentations
Miscommunication
Prose and Cons is no stickler for that other kind of PC (political correctness), but is for con....