Has anxiety become the driving force behind consumer behaviour?
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Marketing mag
A fantastic static page
oh what a lovely static page this is :) ....
Kiely: Species fear providing a marketing opportunity
Franklin D Roosevelt said, “We have nothing to fear but fear itself.” He was right. I detect a potent form of angst in....
Working from Home
I had a dreadfully long commute this morning. A pair of thongs dumped directly in my path forced me to divert left, adding....
Prose and Cons: advertising to children, sports marketing and fashion branding
Childish blame
The Simpsons were at their best in the early days of the cartoon franchise when their satirical b....
Creating and retaining consumer emotional attachment to brands
Do people call you ‘big rig'? Do you tell yourself that you eat because you are unhappy and you are unhappy because you ....
Alternative professions to marketing
Meet Samantha Pearce. Sam finished high school and studied a marketing degree in the UK. Her early career was spent in pro....
Guerrilla Guide: Selecting an agency
I'm sitting spinning on my ‘director's' chair, drumming my fingers, scheming up something evil I can suggest to a client....