MWC: Four takeaways for marketers
Scott Player reports from Barcelona with the key takeaways for marketers coming out of Mobile World Congress 2016.Â....
Authorization
Author description
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
Marketing mag
Digital transformation – it’s your job
Greg Taylor tells us why it's vital for marketers to take an active role in their team's digital transformation.
Case Study: NAB’s Share House
Campaign: NAB’s Share House
Client: NAB
Agency: Aesthetic – An Experiential Creative Agency
Background....
Watch, listen and learn
Matt Sandwell reveals how APN Outdoor embraced semiotics and ethnography to help inform its #myrealworld campaign.
Interview: SXSW Interactive director on the event’s brand explosion
Director of SXSW Interactive, Hugh Forrest, talks us through the marketing industry....
The Experience Barcode: why certain memories last forever
What makes certain memories last, and others disappear as quickly as they happened? Kim Verbrugghe looks into the int....
The lifecycle of a digital billboard
Damien Rath and Paul Peters of APN Outdoor give us a sneak peek into the life of a digital outdoor site.
....
Cultural context is the key to customer connection
Pip Stocks looks at some ad campaigns of the last year or so which were made or broken by their ability to understand....