Solving big data’s connectivity challenges
Craig Law examines the concept of data lakes, and explains why data is only as useful as the insights that can be dr....
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Marketing mag
Why IT’s new top priority is customer experience
Robin Marchant outlines the shift which has seen IT departments' focus switch to customer experience, and why markete....
Election 2016: how social media is changing political campaigning
David Waller continues his election 2016 coverage, today discussing social media followings for the top running parti....
The evolving transformation discussion
Mark Henley discusses the hot topic of transformation, and how to end up like Uber, not Kodak.
Three ways to integrate data to optimise display ads
Stuart Barker says the key to optimising display ads lies in the integration of ad and marketing technology with data....
A big bloody controversy
This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD....
How to avoid your customer experience becoming commoditised
Paul Taylor runs through three ways to avoid your customer experience being lost in a sea of sameness.
Election 2016: campaign slogan hits and misses
David Waller talks political campaign slogans past and present.