What traditional hoteliers can learn from disruptive business strategies
Airbnb and other disruptors have forced traditional hoteliers to take notice of digital trends, writes Aleksandra Czajkows....
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Marketing mag
Why no one cares about your content
Ryan Griffin, senior account manager at Switched on Media, has some critical things to say about content marketing.
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Digital disruption drives collaboration between marketing and IT leaders
Marketers and IT professionals are now two sides of the same coin and must work together, writes Jordan Kretchmer, CEO and....
Retail isn’t dead – curated is king
Entrepreneurial social media entrepreneurs are capitalising on consumer retail fatigue by creating highly curated shopping ex....
Digital below the line: Toyota’s video led digital content campaign
Campaign: Digital below the line component of Corolla launch
Client: Toyota
Agency:
How to choose a focus and disrupt yourself
Louisa Dahl gets some key marketing advice from Alex Holmes of Envato.
As marketers in 2015 we have so many channe....
Disruption and the discontented customer
Disconnected customers are costing brands billions of dollars in customer retention and wasted marketing spend, writes Jer....
Customer communication in the spotlight after Bali flight groundings
When bad news is good news, how can airlines and other businesses improve customer relations when an interruption to servi....