The luxe life: tips for making your mark as a luxury brand
Cracking the luxury market can be an intimidating step for new brands. Gloria Gammo has some tips for taking your bra....
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Marketing mag
Five SEO mistakes brands make when launching new websites
When brands launch new websites, change their CMS or rebrand, SEO – and site migrati....
Berlei celebrates 100 years with second chapter of Serena Williams ‘Do it for Yourself’
Berlei has launched the second instalment of its 'Do it For Yourself' campaign, again starring tennis champion Serena....
Posthuman advertising: does AI spell the end of media and marketing as we know it?
Never mind the automation of mundane tasks; Scott Button says AI is about to disrupt creative roles, ad....
Curation 101: the key to successful content marketing
An effective content strategy doesn't have to mean pouring time and energy into writing blogs and articles. Scott Coo....
Trouble in marketing land: are notifications the key to survival?
Marketers are losing engagement with consumers, focusing on the wrong metrics and arrogant about branded apps. We're....
World Cup 2018: get your Facebook tactics ready for the biggest marketing event ever seen
With less than a year to go until the 2018 FIFA World Cup, Facebook's Karren Rogers looks at how marketers can get ta....
Have marketers lost sight of the million-dollars-a-word value of copywriters?
Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel envir....
