Mark Cameron’s analysis of the ‘Future of Advertising’ suggests marketers should be paying more attention to getting the ‘now’ right. The world of digital marketing and advertising has gone through unprecedented change over the last ...
Mark Cameron outlines what is required to lead the process of creating an exceptional customer experience in the third and final part of his series. In part one, Cameron outlines the importance of understanding customer ...
Businesses are always evolving, and if a business is not moving forward, then it must be moving backwards, writes Mark Cameron in part two of his series. In part one, Cameron outlines the importance of ...
Customer experiences are their own distinct type of economic offering, says Mark Cameron. In part one of this series, he outlines the importance of understanding customer wants and needs. Check out part two of the ...
Many new data-driven, targeted marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. Mark Cameron discusses behavioural targeting, and the damage it can cause to brand trust if used ...
Mark Cameron outlines four key challenges that need to be addressed to drive successful digital transformation. New problems are rarely fixed by applying old thinking. In the last decade a ‘perfect storm’ of change has ...
This week the internet has exploded following the news that Google has reorganised itself under a new parent company called Alphabet. Google will now become a subsidiary of Alphabet and will have a new CEO. ...
Mark Cameron dissects the value of advertising when it comes to creating great customer experiences. Life is not easy for marketers these days. The media landscape continues to be reinvented and fragmented and this ...
The future of personal data will see people demand that their data to stop being just ‘numbers’ and start becoming ‘meaning’, an expectation that will extend to all aspects of people’s lives, writes Mark Cameron and ...
Data-driven marketing can often just mean very smart spam, a surefire way of undermining value in a brand, writes Mark Cameron. Don’t be that guy. The marketing industry has completely reinvented itself over the ...
Australian retailers are starting to fight back, writes Mark Cameron, who this year led AIMIA’s annual research into how Australia’s retail professionals see the changing landscape. It’s safe to say that the pace at which ...
With ecommerce now a central part of the growth plans for many businesses, Mark Cameron writes that 2014 will be seen as the year that Australian retailers stopped fighting digital disruption and started using technology ...
Many businesses would give their proverbial right arm to have the intensity of fan engagement and rich sources of content of sporting organisations. So why is it that many are struggling financially? It’s all about ...
