Author: Mark Cameron
Author: Mark Cameron
Designing the future retail customer experience
January 20, 2014
The retail environment is quickly being turned upside down. The barriers between in-store and online channels have broken down. For many retailers fighting digital behaviours like showrooming, where customers use mobile devices to find information ...
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Online personal data and your brand equity
January 7, 2014
When we look back at 2013 we may conclude it was the year Google went too far, when greed trumped its original mission of ‘don’t be evil’. The search giant announced late last year it ...
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Generating loyalty in the Age of the Customer
December 15, 2013
We are in the age of the customer. As Forrester vice president Moira Dorsey said in 2012, “the only source of sustainable competitive advantage is customer experience. Delivering experiences that meet or beat customer expectations is ...
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