Michael Valos canvasses leading marketers about the ongoing challenge of measuring marketing performance. This article is from a series that attempts to highlight issues marketers need to address to achieve more influence in the C-suite. ...
Michael Valos asks three big questions to improve marketing productivity – and extracts some answers from top marketers. “The challenges modern marketing teams face are coming in faster and hitting harder than ever before” – ...
Michael Valos explores the role of internal branding in delivering or defending against industry disruption, and the leadership role of the chief marketer. The purpose of these articles is to shift the focus away from ...
Michael Valos examines the relationship between marketing strategy and business strategy to understand how they should be integrated. This is the second in a series of articles looking at critical success factors that determine the ...
Without commercial acumen a marketer’s career ladder is short. But a lack of financial savvy still plagues the discipline. Michael Valos examines the how and why of business acumen’s role in building credibility and careers. ...
Michael Valos investigates the CMO’s role in brand strategy, from the technical skills to implementation, and argues it has implications across the business from finance to human resources. This is the fifth in a ...
The Valos Advantage examines the technical skills needed and the implementation challenges CMOs face. This time Michael Valos focuses on the areas of consumer insights and marketing accountability. This is the fourth in a series ...
Come beyond marketing with Michael Valos, as he investigates the necessary skills and mindset to enable innovation, as well as the organisational conditions in which it can flourish. This is the third in a ...
Come beyond marketing with Michael Valos, as he explores whether CMOs need to be masters of digital skills, masters of digital hiring or simply masters of learning. This is the second in a series ...
This is the first in a series of articles by Michael Valos created specifically to address the key marketing skills required of a CMO, as well as giving special emphasis to the non-marketing leadership and ...
“Marketing strategy is a combination of analysis and art – know more and then be creative.” That quote from Brook Carter, head of marketing strategy and insights at AustralianSuper, is timely given the recent interest ...
