Author: Michael Valos
Author: Michael Valos
Valos Advantage: Marketing’s commercial credibility problem
January 12, 2015
Without commercial acumen a marketer’s career ladder is short. But a lack of financial savvy still plagues the discipline. Michael Valos examines the how and why of business acumen’s role in building credibility and careers. ...
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Valos Advantage: Why some CMOs are more successful at brand management than others
August 25, 2014
Michael Valos investigates the CMO’s role in brand strategy, from the technical skills to implementation, and argues it has implications across the business from finance to human resources. This is the fifth in a ...
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Valos Advantage: skills and implementation challenges around insights and accountability
July 14, 2014
The Valos Advantage examines the technical skills needed and the implementation challenges CMOs face. This time Michael Valos focuses on the areas of consumer insights and marketing accountability. This is the fourth in a series ...
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