Author: Michael Valos
Come beyond marketing with Michael Valos, as he investigates the necessary skills and mindset to enable innovation, as well as the organisational conditions in which it can flourish. This is the third in a series of articles that look at the six key specific marketing skills required by CMOs to be successful in the […]
Come beyond marketing with Michael Valos, as he explores whether CMOs need to be masters of digital skills, masters of digital hiring or simply masters of learning. This is the second in a series of articles that look at six key specific marketing skills required by CMOs to be successful in the contemporary environment: […]
This is the first in a series of articles by Michael Valos created specifically to address the key marketing skills required of a CMO, as well as giving special emphasis to the non-marketing leadership and interpersonal skills CMOs require to ensure strategic intent becomes implemented reality. Throughout 2014, we will explore six key skills […]
“Marketing strategy is a combination of analysis and art – know more and then be creative.” That quote from Brook Carter, head of marketing strategy and insights at AustralianSuper, is timely given the recent interest and/or hype in the use of business analytics as a means of understanding useful patterns within ‘big data’. This article […]
