Advertising in the outdoor environment is finding new ways to connect and engage with the public through digital technology, with digital screens, beacon and image recognition technology, social integration and real-time dynamic creative just some ...
As 2015 comes to a close, we look back over the top 10 most viewed posts on the site over the year. Regular readers may remember Marketing Mag relaunched with a new website earlier this ...
Coca-Cola South Pacific has launched two new water enhancer brands, Powerade Sports Drops and Pump Drops – concentrated flavours designed to add to water. The launch comes just over a year after Coca-Cola competitor Schweppes ...
The average Australian retailers’ website is three times slower than those in the US and UK, forcing Australian online shoppers to wait an average of 9.4 seconds for pages to load. Global digital performance monitoring ...
In Australian media news, new newspaper and magazine readership figures from EMMA, EMMA to integrate MOVE data in 2016, Fairfax Media mastheads first locals to join Facebook Instant Articles, the number of businesses using Facebook Pages ...
Artificial intelligence is no longer a sci-fi dream. Companies such as Spotify and Netflix are already using complicated AI algorithms to collect and combine consumer data to tailor recommendations and target advertising. It’s only a ...
Fiat is expanding its reach in Australia as a ‘red leather’ and ‘high heels’ brand with the launch of a new crossover SUV, the Fiat 500X. While global CMO Olivier Francois admits the 500X name ...
In Australian media news this week, Sportal and Wide World of Sports get makeovers, Geelong Advertiser celebrates 175 years, Mediavest plans a Melbourne office launch, NewsLifeMedia acquires beauty website Primped, Telstra TV partners with Tenplay, ...
Target Australia has partnered with renowned French designer Jean Paul Gaultier to launch an exclusive range of clothing and homewares as part of its Designers for Target program. He joins other big names designing exclusively for ...
In Australian media news this fortnight, ACMA registers new TV code of practice, GfK releases Survey 7 results, Magazine Publishers Australia (MPA) release first Magazine Media 360° Report, Magic 1278 Melbourne joins with Magic 882 ...
Content-led storytelling on transmedia platforms coming from an agile, always-on approach – this is the new way to do successful marketing, says scholar and consultant Mohanbir Sawhney. The director of the Centre for Research in Technology and ...
Oakley’s global director of brand communications explains why it’s opening a pop-up skate park and creative space for workshops and activities for the local skate community in Sydney’s Surry Hills. Following on from successful similar events in Los ...
The Victorian Taxi Association has issued a press release admitting the failure of its #YourTaxis campaign, which was hijacked by angry customers on Twitter this week. The organisation has also fired the agency involved. “Unfortunately, the ...
