Author: Michelle Herbison
Author: Michelle Herbison
In Australian media news this week, Fairfax launches campaigns, Southern Cross Austereo and Macquarie Radio Network highlight Survey 5 results, Facebook reaches 1 billion daily users and launches Moments app, and the OMA announced its ...
Fast food retailer Subway has launched a new brand campaign, ‘Eat Well Go…’ aiming to create a stronger emotional connection with customers. The Australian campaign launch is something of a test for the company’s other ...
Coles’ Flybuys loyalty program has increased its lead over Woolworths Everyday Rewards in the third annual research study commissioned by strategic loyalty consultancy Directivity and retention agency Citrus. To an unprompted questionnaire asking which loyalty ...
Burger King wanted to join forces with its rival McDonald’s to create a ‘McWhopper’ – all in the name of world peace – but the market leader declined. Burger King in the US launched a ...
Airbnb and Uber are just two well-known players in the ‘collaborative economy’, as defined by Rachel Botsman in her critically acclaimed book, What’s Mine is Yours: How Collaborative Consumption Is Changing The Way We Live. ...
In Australian media news this week, Australia gets a local edition of The Huffington Post; Tumblr launches advertising; AdShel announces digital screens and beacons; ARM digital subscription package launches with The Chronicle, Toowooma; News Corp ...
Jana Kotatko likes a challenge. After two decades marketing telcos, including thriving on leading teams through a merger, a brand crisis and a total business turnaround at Vodafone, she has switched sectors entirely to centralise ...
Cindy Gallop is on a mission to change the world of business and the world of sex, as an entrepreneur with two bold ventures and a provocative voice on the global speaking circuit. Determined and ...
Sensis has launched its first ever brand campaign, positioning itself as ‘Australia’s marketing partner’ in the latest step away from the company’s print directory history. Created by Ogilvy Melbourne, the TVC uses acrobats on a ...
Peter Shankman, the entrepreneur most famous for founding the Help A Reporter Out (HARO) website connecting journalists to sources, as well as marketing strategist, author, and public speaker, is in Australia to spread his ideas ...
In Australian media news this week, digital only commercial radio networks release audience figures for the first time, Gruen returns to ABC, OMD delivers Instagram self-serve ad campaigns for McDonald’s and Qantas, News Corp Australia ...
Google has announced a major restructure by introducing the world to Alphabet, the new parent company of which the mighty search engine will be one of many subsidiaries. Google co-founders Larry Page and Sergey Brin ...
