Author: Nick Gill
Recently Google announced the rollout of ‘Enhanced Campaigns’, a major AdWords product release that attempts to simplify the management of campaigns across devices. With enhanced campaigns, search marketers will be able to target consumers based on device, location, and time of day through a single campaign. However, for search marketers that currently leverage separate desktop, […]
With Google’s product listing ads seeing increased adoption and mobile devices continuing to garner the attention of consumers and advertisers, 2013 should prove to be yet another challenging, but rewarding year for search marketers. With the busiest part of the holiday shopping season behind us, it’s time to firm up your paid search programs for […]
Let me start by saying that some of the following may be stating the obvious, but nonetheless it’s important to check yourself on occasion and ensure that you are paying close attention to every aspect of your paid search program. If not, you could be missing out on huge opportunities or inefficiently allocating your budget. […]
The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown tremendous growth year over year and continue to be vital programs for acquiring more revenue during the holiday season. While the overall picture shows continued growth in holiday spending, this trend […]
Facebook has many advertising options but one that seems to be serving brands well is sponsored stories. In fact, Advertisers are enjoying the increased click-through of these ads so much we anticipate they will account for approximately 50% of Facebook ad budgets by the end of 2012. Sponsored stories differ from other marketplace ads by […]
John Wanamaker, considered by some as the Father of Modern Advertising, once stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” One of the things search marketers love to make noise about is their ability to track their efforts. In fact they (including myself) wear it […]
Search has become an incredibly complex and competitive industry, where the slightest of mistakes can lead to significant revenue losses. Companies will spend in excess of $35 billion on paid search marketing this year alone, and many advertisers spend hundreds of thousands to millions of dollars every month on keyword campaigns. With so much at […]
