Google’s new ‘Enhanced Campaigns’: what it means for search marketers
Recently Google announced the rollout of 'Enhanced Campaigns', a major AdWords product release that attempts to simplify the ....
BY Nick Gill
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Nick Gill
Nick has been managing director of Marin Software Australia since January of 2011. He has extensive experience in digital marketing, most recently as commercial director, Australia, for Marin Software and prior to that as managing director of Steak Digital Australia, a full-service international digital marketing agency. Over his career Nick has also held senior business development, strategic and sales roles at organisations including Yahoo!, Kelkoo.com (UK) and QXL Ricardo.
The search marketer’s ‘return from break’ checklist
With Google's product listing ads seeing increased adoption and mobile devices continuing to garner the attention of consumer....
BY Nick Gill
Paid search watch-outs
Let me start by saying that some of the following may be stating the obvious, but nonetheless it's important to check yoursel....
BY Nick Gill
The online marketer’s guide to the holiday season
The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, socia....
BY Nick Gill
Facebook sponsored stories boost conversion rates… if done right
Facebook has many advertising options but one that seems to be serving brands well is sponsored stories. In fact, Advertisers....
BY Nick Gill
Cross-channel analytics – tackling the question of attribution
John Wanamaker, considered by some as the Father of Modern Advertising, once stated, “Half the money I spend on advertising....
BY Nick Gill
Five questions to ask when selecting a paid search agency
Search has become an incredibly complex and competitive industry, where the slightest of mistakes can lead to significant rev....
BY Nick Gill