Application programming interfaces (APIs) enable marketers to develop apps and programs using existing data. Patrick D’souza runs through the powerful abilities they offer marketers – speed, creativity, and even the potential to save lives. APIs ...
Patrick D’souza explores mirror neurons, and how they can be used by brands to influence consumer behaviour. It was in the early 1990s that a team of Italian researchers led by Giacomo Rizzollati first discovered ...
For Patrick D’Souza, the goal of brand advertising is memorability, and the best way to ensure consumers remember your brand and story is generosity. In an article in the New York Times last year, Malcolm Gladwell ...
Patrick D’souza recalls working on Woolworths’ 2011 TV and online campaign, and stresses the importance that the company must continue to modernise and adapt to changing consumer food demands and trends. The news on Woolworths ...
Love is a many splendored thing. When people are starved of it, they get angry and that’s never good for either brands or business. In this essay, timed to coincide with 14 February, the day ...
Patrick D’souza writes on the power of emotion. Main image is a screenshot taken from this OWN TV video of Dr Maya Angelou. In 1987, Michael Jackson released the very hummable ‘The Way You Make ...
2014 has been a rough ride, writes Patrick D’souza, but the conversations we’ve been having with each other, thankfully, haven’t been. Last week, Marketing reported the top 10 topics we’ve been discussing in 2014 on Facebook. ...
It is incorrect to write off Coca-Cola on the basis of falling sales or share price. What the brand has done in the last one year (despite its critics) is added greatly to its ‘trust ...
The White House’s support for the burgeoning maker movement and Telstra’s backing of start-ups is a nod to the people who make things, writes Patrick D’souza. For America it’s make or break – for Australia ...
For all the praise heaped on Unilever for Dove’s ‘Campaign for Real Beauty’, what it actually does is highlight the consumer goods giant’s contradictory messaging, writes Patrick D’souza – and in one of its most ...
Shocked to learn, via a blog post by Rob Campbell, of Wieden and Kennedy China, that a Louis Vuitton ad ended up on a sex offender app in the US! Media agencies have been selling crap ...
It can’t be fun being a public servant in Australia these days. 16,000 of them are set to go – if the Sydney Morning Herald is to be believed. 470 million dollars are touted in ...
Patrick D’souza argues that the fallout of Twitter’s latest fall-guy, Rakesh Agarwal, is that we will never be able to look at duck liver pâté, the Duckworth-Lewis model or the cricketer who goes out for a ...
