You would be hard pressed to find a group of consumers marketers are struggling harder to figure out than Generation Y. Big brands – from FMCG to technology to financial services to travel and leisure ...
Thinking about the future of marketing and market research in 2014, I can’t help but feel positive. And it’s not necessarily because of business growth for everyone involved in marketing and research, but it’s because ...
Big data, co-creation, and understanding the Millennial generation (the children of the post-WWII baby boomer and the last generation born in the 20th century) were hot topics at a few events I’ve been to in ...
The recent Australian Market and Social Research Society’s (AMSRS) conference in Sydney was, in my opinion, one of the best events of its kind for some time. There is a great buzz in the research ...
Consider this: More than eight in 10 people on the planet have a mobile phone, there are over seven billion mobile phone subscriptions in the world, in China alone there are one billion mobile subscribers, ...
I’m getting a bit tired of endless inward-looking discussions in the research industry about why market research and market research professionals are not valued more by business, not to mention the predictions by many pundits ...
A company without customers is not a company at all. I was reminded of this simple business principle at Adtech recently by Ramon De Leon’s keynote address. When we look at current consumer and business ...
I’m often bemused at – and getting increasingly tired of – the inward-looking discussions in the research industry about why market research and market research professionals are not valued more by business. After all, there ...
