B2B group buyer plays Abbott’s package for PR
B2B group buying site AdviDeals lobbies federal opposition leader Tony Abbot to sell advertising space on....
BY Peter Roper
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Peter Roper
Editor of Marketing Magazine and Marketingmag.com.au
Oz retailers continue to see ecommerce as threat not opportunity, finds report
Australia's geographic isolation has for a long time kept retailers insulated from international compe....
BY Peter Roper
Apple censors ‘racist’ Spicks & Specks app
As the curtains close on long-running Australian music quiz show, Spicks and Specks, the ABC has released a music tr....
BY Peter Roper
Rebuilding paradise
Campaign: Hayman Reopens
Client: Hayman Island
Agency: DDI Creative
....
BY Peter Roper
As B2C group buying falters, B2B players emerge
If you have been keeping abreast of the ups and downs in the group buying scene ....
BY Peter Roper
Prospects a-calling
Campaign: Revitalising the La Trobe University brand
Client: La Trobe University....
BY Peter Roper
Jetting towards brand loyalty
Campaign: Thai Airways International's 50th anniversary
Client: Thai Airways ....
BY Peter Roper
Cruise away
Campaign: P&O goes digital
Client: P&O Cruises
Agenc....
BY Peter Roper