The map of human behaviour is upside down
I was fortunate enough to last night attend the Account Planning Group's event with Mark Earls in Melbourne, where the ‘rec....
BY Peter Roper
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President of Iceland invites you over for delicious pancakes
Two weeks ago, the President of Iceland filmed an address in English for his country's
BY Peter Roper
Facebook marketing awards to recognise ‘authentic connections’
Not that we inhabit an industry that cares much for awards (ahem), but it may be a sign of the times that the currently domin....
BY Peter Roper
Our love of Australian made is lip-service, says Datamonitor
Buying local products is important, right? If you say yes, you stand with two-thirds of Australian consumers. If you actually....
BY Peter Roper
YouTube to add music marketing tools
Musicians will soon be able to sell merchandise to their fans directly through their YouTube channel the Google-owned video-s....
BY Peter Roper
Marketer of the Decade passes, crashes Twitter
Updated 7 October 2011
Fortune magazine named him CEO of the Decade. The company he co-founded, ....
BY Peter Roper
Comms groups ally to standardise social media measurement
Three international communications groups have allied in an attempt to bring much-needed standardisation to social media meas....
BY Peter Roper
iPhone release disappoints, Apple targeting entry level
Amid the firestorm of Apple-related press and comments circulating the internet this morning after the announcement of the iP....
BY Peter Roper