Author: Peter Zafiris
Author: Peter Zafiris
Averages are for assholes: five ways to learn what your customers are really thinking
June 17, 2016
Peter Zafiris outlines five ways to leverage customer feedback to improve your brand. Have you ever wondered why a product or service has proven to be successful and valued by the customers and markets you serve? ...
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B2B marketing and innovation – seven ways to turn a great idea into reality
May 23, 2016
Peter Zafiris runs though seven ways to turn great ideas into reality in the B2B marketing innovation space. We often limit the number of creative conversations we now have in business. We allow the pressure of ...
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The End Of Average: five key components of great marketing
February 29, 2016
Peter Zafiris writes of the five key components that contribute to great marketing and lead to lasting and ground-breaking change. About four and a half years ago, I made a discovery. And this discovery profoundly ...
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