Author: Peter Hosking
It’s a bit of a soft target really. Of course companies are all ears when it comes to the new best thing to improve learning and development inside the organisation. Business leaders are investing considerable time and money in new tools for training, new social platforms and, increasingly, concepts like gamification, which uses game techniques […]
In a recent pitch for an employee engagement project we were competing against an HR training company, a game technology company and ourselves, who work with this client as a creative communications company. Why such a diverse shortlist for this review? Often businesses don’t know where to start and what skills are required with projects […]
If you thought that the word gamification sounds like one of those terms that has the potential to be used often and without real interrogation, you are probably right. It is a term that is trending big time on Google Trends data with about a 43% lift in interest since this time last year. Equally, […]
A group of researchers coined the phrase ‘The Google Effect’ in 2011. In a nutshell, they were arguing that search engines were reducing our capacity to remember things given that all answers to our questions are but a few taps of the keyboard away. Is the internet making us dumber? Are search engines prematurely bringing […]
One area gaining increasing interest this year when discussing ways to improve customer engagement is gamification. Google trend data shows that interest in the subject has jumped remarkably just this year. Given ADMA’s recent content marketing survey showing the number one challenge facing marketers is finding content that genuinely engages their customers, maybe this shouldn’t […]
