Author: Peter Roper
Author: Peter Roper
One result of the Microsoft-Nokia union is the world’s most beautiful brand book
May 15, 2014
To mark Microsoft’s acquisition of Nokia and the merging of the two, the company has created a gift, in the form of a keepsake book, to be distributed to employees on the day of the merger. And it’s ...
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Trademark filings reveal rapid international expansion of Chinese brands
May 15, 2014
There’s a lot of talk about foreign brands entering China, but Chinese brands are expanding internationally, too, and at increasingly-high rates. Chinese companies have increased their own international trademark filings by 84% over the last five ...
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