As marketers, we all try to grasp what the future holds. What will people want, need and be motivated and influenced by? One of my fellow directors, Jim Antonopoulos, took an in-depth look at this ...
“If a word in the dictionary were misspelled, how would we know?” – Steven Wright Sometimes your spell check just doesn’t do the trick. In a famous incident in 2007, American basketball team West Virginia ...
“A good name is rather to be chosen than riches”. King Solomon For those of you that have children, what was the hardest thing about naming your child? If you were like me, it was ...
“Without libraries what have we? We have no past and no future.” – Ray Bradbury I’m a words man. It’s what I love and a major part of my identity. Recently, I had the ...
“All good writing is swimming under water and holding your breath.” – F Scott Fitzgerald If you’ve followed my blogs for Marketing magazine, you may have picked up on a consistent element. They all start ...
Launching a new visual identity is one thing. Launching it successfully is another. What are the critical elements you need to get right? One of my colleagues at TANK, Neil Shewan, has spent many hours ...
“Creativity involves breaking out of established patterns in order to look at things in a different way.” – Edward de Bono For this month’s blog, I thought I’d take a back seat and share the ...
“One’s destination is never a place, but a new way of seeing things” – Henry Miller A funny thing happens when you travel – you see things with fresh eyes. I recently traveled with my ...
‘It doesn’t matter what you do, it matters why you do it.’ – Simon Sinek When working on a brand, I’ve found the best place to start is to cut though the façade and ...
Working in a brand agency, one of the most common questions we get asked by our clients is, “How do I get my CEO on board with this brand project?” It’s not surprising why this ...
Children are remarkable for their intelligence and ardor, for their curiosity, their intolerance of shams, the clarity and ruthlessness of their vision. What does this quote from acclaimed writer Aldous Huxley have to do ...
“You slip into a suit for an interview, and you dress your language up too. You can wear what you like linguistically or sartorially when you’re at home or with friends, but most people ...
