It can be the make or break of your business, Rob Morrison has important advice on how to find the perfect name for your product, service or company. Every old, crusty creative has a million ...
Fitness models, catwalk models… mature models? Ogilvy’s Rob Morrison gives his thoughts on the client-agency model, which one fits, and what’s coming next. Opinion: A couple of years ago a friend of mine asked me to ...
As much as marketers might not like to think, people are unpredictable. Rob Morrison discovers the difference between response-driving personalisation and budget-bursting data-wastage. As a young, fresh faced marketing graduate I’d been taught lots of ...
A lot of companies are sacrificing sales for data, says Rob Morrison. Data on the trigger moments that put consumers back in the market is what marketers need. There’s an urban myth kicking around in ...
Talk of disruption is everywhere, but it’s not a new phenomenon. Rob Morrison says we shouldn’t be fearful, and offers six disruption insights uncovered over 30 years. If you’ve ever launched a brand-new product, you ...
The end of a brand isn’t necessarily the end of the world, and it certainly isn’t the end of your career, says Rob Morrison. There’s an old saying in advertising – ‘if it hasn’t happened ...
Marketing professionals keep getting younger and their audience keeps getting older. Rob Morrison channels his grumpy old man and discusses the importance of mentoring programs. First, a quick anecdote. My first ever marketing boss was ...
Regardless of your brand, your industry or your job title, Rob Morrison argues you need a point-of-view on each of these issues. At least for now. “You’ve got issues, Morrison.” If I had a dollar ...
The secret to better presentations is to think like a marketer, says Rob Morrison. You’ve heard it before. People are more afraid of public speaking than they are of dying. Yep, most people would rather ...
Rob Morrison talks ethics, and argues that as marketers, we need to be better than the rest to keep our seat at the boardroom table. I once had a brilliant client sum up the changes in ...
Some brands we admire, some we aspire to, some we even envy, but Rob Morrison argues there’s one perfect brand standing head and shoulders above all others. I think if I asked every reader of ...
Fundamentals of pricing, distribution, development and advertising will never become obsolete, writes Rob Morrison. First, a little apology. The catalyst for this story may seem a little self-indulgent but stick with me, there’s a strong ...
Passion for your brand is important, says Rob Morrison, but some marketers could do with a healthy dose of reality. In the early noughties I was lucky enough to work in Melbourne for a short ...
