Dreams for dollars – branding is full of contradiction, but that’s why it works
The world is full of contradictions and marketing's no exception. Sérgio Brodsky lends his two cents on the brand de....
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Sérgio Brodsky
Sérgio Brodsky (L.LM, MBA) is an internationally experienced brand strategist, a marketing lecturer at RMIT and chairman at The Marketing Academy Alumni.
He is passionate about cities and culture and the role of brands and technology in society, an intersection from where he drew inspiration to conceive a radically innovative approach to brand communications, he coined Urban Brand-Utility.
Connect with Sérgio on www.sergio-brodsky.com or through his Twitter handle @brandKzarglobal brand strategy and innovation. Follow him on Twitter: brandKzar.
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Confusio....
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When soft power hits the hardest in brand and reputation
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