Embrace designed complexity and grow your brand
Life is not simple. Recognise this and short-live the dangerous comfort of 'ignorance is bliss.'
Confusio....
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Sérgio Brodsky
Sérgio Brodsky (L.LM, MBA) is an internationally experienced brand strategist, a marketing lecturer at RMIT and chairman at The Marketing Academy Alumni.
He is passionate about cities and culture and the role of brands and technology in society, an intersection from where he drew inspiration to conceive a radically innovative approach to brand communications, he coined Urban Brand-Utility.
Connect with Sérgio on www.sergio-brodsky.com or through his Twitter handle @brandKzarglobal brand strategy and innovation. Follow him on Twitter: brandKzar.
Breaking the behaviour barrier with voice technology – a ways to go
Armed with a clear understanding of the triggers that drive behaviour, good marketers will be able to weave voice tec....
How OOH can be turned into a regenerative force for cities and citizens
Advertisers have become....
Dopamine, oxytocin and the brain: are relationships of trust purely chemical?
Building a trustworthy brand goes beyond providing consistency, responsiveness and transparency. By becoming more fam....
Failure is the new flawless – drop the mask and cash in
Bad experiences stick in our memories for longer, according to behavioural experts. Sérgio Brodsky wants to know wh....
Citizen consumers and useful experiences
Businesses that address the real wants and needs of citizens will unlock new ways to build powerful relationships wit....
When soft power hits the hardest in brand and reputation
Leading in culture means leading in business, says Sérgio Brodsky, but culture also has the power to break brands an....
Friction versus seamlessness: brand choices, automation and memory
Brands focusing on frictionless CX risk undermining the reason for their success. Sérgio Brodsky on brands transcen....
