When soft power hits the hardest in brand and reputation
Leading in culture means leading in business, says Sérgio Brodsky, but culture also has the power to break brands an....
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Sérgio Brodsky
Sérgio Brodsky is an internationally experienced brand marketing professional and scholar of The Marketing Academy. Having worked for the world's leading strategic communications agencies, Sérgio is a proven thought-leader, regularly being published and featured on high-profile conferences and festivals worldwide. He is passionate about cities and culture and the role of brands and technology in society. Sérgio is multilingual, holds a BA in IP law and an MBA in
global brand strategy and innovation. Follow him on Twitter: brandKzar.
Friction versus seamlessness: brand choices, automation and memory
Brands focusing on frictionless CX risk undermining the reason for their success. Sérgio Brodsky on brands transcen....
Helping brands take the initiative in culture
Cultural debate has become a day-to-day reality for members of the Australian population and brands alike. Sérgio B....
Artful advertising: have brands forgotten about business and purpose goals?
Advertisers and organisations are getting more artistic in pursuit of a captivated audience, writes Sérgio Brodsky,....
Generating memorable brand experiences: 11 powerful hacks
Industry leaders tell Sérgio Brodsky how to make a mark in a target audience's mind.
This article or....
Innovation is dead: Australia’s attempted innovicide and what to do about it
Sérgio Brodsky deconstructs key causes of a butterfly effect that contributed to Australia’s past, present and fut....
Why the Internet of Things will make context a brand’s ultimate advantage
As the IoT turns every object into a communication channel, understanding the power of context becomes a brand's ulti....
How urban brand-utility can reframe advertising and reconnect people, brands, agencies and governmen
Urban brand-utility could be the approach that meaningfully and profitably reconnects people, brands, a....