How bloggers dethroned the endorsement power of celebrities
In a sleek, elegant and minimalist world of design spearheaded by Jony Ive (product), Tom Ford (fashion) and Za....
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Sérgio Brodsky
Sérgio Brodsky is an internationally experienced brand marketing professional having worked for some of the world's greatest strategic communications agencies. Sérgio is a proven thought-leader, speaking at industry events, lecturing and regularly being published worldwide. He is passionate about cities and culture and the role of brands and technology in society. Sérgio is multilingual and holds a BA in IP law and an MBA in global brand strategy and innovation. Follow him on Twitter: @brandKzar.
Can the market for design be redesigned?
Business leaders who understand market-design rules are in a prime position to out-innovate their competitors, writes Sér....
Iconic and symbolic brands: why Simon Sinek’s golden circle is not an absolute truth
Is your brand a ‘what’ brand? Or is it ‘who’ or a ‘how’? And which is best? Branching off from Simon Sinek’s....
For good content, take the data-way, or go down the Dodo-way…
Sergio Brodsky responds to
Enough with the archetypes already!
Sergio Brodsky argues that the use of archetypes to characterise consumers has created lazy and imprecise, not enligh....
Feature: A brand-led reinvention of higher education
Nationally and globally, educational institutions are revisiting their methods to remain rele....
Content: it’s a media job, stupid!
Sergio Brodsky argues the case that media agencies are the only safe home for a brand's content strategy.
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A brand is not an experience
The brand is not the experience, writes Sergio Brodsky, arguing that it's important to instead recognise the role br....