Failure is the new flawless – drop the mask and cash in
Bad experiences stick in our memories for longer, according to behavioural experts. Sérgio Brodsky wants to know wh....
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Sérgio Brodsky
Sérgio Brodsky (L.LM, MBA) is an internationally experienced brand strategist, a marketing lecturer at RMIT and chairman at The Marketing Academy Alumni.
He is passionate about cities and culture and the role of brands and technology in society, an intersection from where he drew inspiration to conceive a radically innovative approach to brand communications, he coined Urban Brand-Utility.
Connect with Sérgio on www.sergio-brodsky.com or through his Twitter handle @brandKzarglobal brand strategy and innovation. Follow him on Twitter: brandKzar.
Citizen consumers and useful experiences
Businesses that address the real wants and needs of citizens will unlock new ways to build powerful relationships wit....
When soft power hits the hardest in brand and reputation
Leading in culture means leading in business, says Sérgio Brodsky, but culture also has the power to break brands an....
Friction versus seamlessness: brand choices, automation and memory
Brands focusing on frictionless CX risk undermining the reason for their success. Sérgio Brodsky on brands transcen....
Helping brands take the initiative in culture
Cultural debate has become a day-to-day reality for members of the Australian population and brands alike. Sérgio B....
Artful advertising: have brands forgotten about business and purpose goals?
Advertisers and organisations are getting more artistic in pursuit of a captivated audience, writes Sérgio Brodsky,....
Generating memorable brand experiences: 11 powerful hacks
Industry leaders tell Sérgio Brodsky how to make a mark in a target audience's mind.
This article or....
Innovation is dead: Australia’s attempted innovicide and what to do about it
Sérgio Brodsky deconstructs key causes of a butterfly effect that contributed to Australia’s past, present and fut....