Smartphone separation anxiety: how real is nomophobia?
Smartphone attachment has become an ever-present facet of life in Australian life. Sérgio Brodsky explores the ritua....
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Sérgio Brodsky
Sérgio Brodsky is an internationally experienced brand marketing professional having worked for some of the world's greatest strategic communications agencies. Sérgio is a proven thought-leader, speaking at industry events, lecturing and regularly being published worldwide. He is passionate about cities and culture and the role of brands and technology in society. Sérgio is multilingual and holds a BA in IP law and an MBA in global brand strategy and innovation. Follow him on Twitter: @brandKzar.
What da Vinci can teach you about unlocking big data
Disruptors with a cause: the brands gaining attention without interrupting
Brands that understand the value of being helpful have been able to get attention without interrupting,....
How bloggers dethroned the endorsement power of celebrities
In a sleek, elegant and minimalist world of design spearheaded by Jony Ive (product), Tom Ford (fashion) and Za....
Can the market for design be redesigned?
Business leaders who understand market-design rules are in a prime position to out-innovate their competitors, writes Sér....
Iconic and symbolic brands: why Simon Sinek’s golden circle is not an absolute truth
Is your brand a ‘what’ brand? Or is it ‘who’ or a ‘how’? And which is best? Branching off from Simon Sinek’s....
For good content, take the data-way, or go down the Dodo-way…
Sergio Brodsky responds to
Enough with the archetypes already!
Sergio Brodsky argues that the use of archetypes to characterise consumers has created lazy and imprecise, not enligh....