Why the Internet of Things will make context a brand’s ultimate advantage
As the IoT turns every object into a communication channel, understanding the power of context becomes a brand's ulti....
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Sérgio Brodsky
Sérgio Brodsky is an internationally experienced brand marketing professional and scholar of The Marketing Academy. Having worked for the world's leading strategic communications agencies, Sérgio is a proven thought-leader, regularly being published and featured on high-profile conferences and festivals worldwide. He is passionate about cities and culture and the role of brands and technology in society. Sérgio is multilingual, holds a BA in IP law and an MBA in
global brand strategy and innovation. Follow him on Twitter: brandKzar.
How urban brand-utility can reframe advertising and reconnect people, brands, agencies and governmen
Urban brand-utility could be the approach that meaningfully and profitably reconnects people, brands, a....
Boycotts and self-identification: emotion versus fact in brand politics
The act o....
Attention culture vultures: stop the content scavenging and get on with some discovering
Sérgio Brodsky writes that we're at danger of losing one of life's most satisfying things: discovery.
S....
Share your vulnerabilities
Sérgio Brods....
From clicks to cliques: why social networking is moving inwards
In his co....
Rest in peace, expertise
To lead is less a matter of accumulating knowledge and more about enabling innovation in the face of challenge....
Brands versus publishers
Sérgio Brodsky entrenches himself in the battleground for a trusted voice and profitable business and finds nothing is qu....