Gamification: a business and societal model for the 21st century
It is common to hear that the only constant in the world is change. But organisations and individuals are very often overwhel....
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Sérgio Brodsky
Sérgio Brodsky is an internationally experienced brand marketing professional having worked for some of the world's greatest strategic communications agencies. Sérgio is a proven thought-leader, speaking at industry events, lecturing and regularly being published worldwide. He is passionate about cities and culture and the role of brands and technology in society. Sérgio is multilingual and holds a BA in IP law and an MBA in global brand strategy and innovation. Follow him on Twitter: @brandKzar.
Dawning of the brands, or: why The New Yorker is wrong
Twilight of the brands
Football and branding are not just about scoring – they’re about winning
Interbrand's Sergio Brodsky writes on Adidas' controversial Brazil T-shirts and how brands can find th....
Branding comrades, stop the logo blabbering – let’s start the brand building
Rather than talk about brand identity design, Russia must recognise that the real role of brand is to serve as an o....