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Brands that understand the value of being helpful have been able to get attention without interrupting,....
How bloggers dethroned the endorsement power of celebrities
In a sleek, elegant and minimalist world of design spearheaded by Jony Ive (product), Tom Ford (fashion) and Za....
Can the market for design be redesigned?
Business leaders who understand market-design rules are in a prime position to out-innovate their competitors, writes Sér....
Iconic and symbolic brands: why Simon Sinek’s golden circle is not an absolute truth
Is your brand a ‘what’ brand? Or is it ‘who’ or a ‘how’? And which is best? Branching off from Simon Sinek’s....
For good content, take the data-way, or go down the Dodo-way…
Sergio Brodsky responds to
Enough with the archetypes already!
Sergio Brodsky argues that the use of archetypes to characterise consumers has created lazy and imprecise, not enligh....
Feature: A brand-led reinvention of higher education
Nationally and globally, educational institutions are revisiting their methods to remain rele....
Content: it’s a media job, stupid!
Sergio Brodsky argues the case that media agencies are the only safe home for a brand's content strategy.
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