Smartphone separation anxiety: how real is nomophobia?
Smartphone attachment has become an ever-present facet of life in Australian life. Sérgio Brodsky explores the ritua....
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Sérgio Brodsky
Sérgio Brodsky (L.LM, MBA) is an internationally experienced brand strategist, a marketing lecturer at RMIT and chairman at The Marketing Academy Alumni.
He is passionate about cities and culture and the role of brands and technology in society, an intersection from where he drew inspiration to conceive a radically innovative approach to brand communications, he coined Urban Brand-Utility.
Connect with Sérgio on www.sergio-brodsky.com or through his Twitter handle @brandKzarglobal brand strategy and innovation. Follow him on Twitter: brandKzar.
What da Vinci can teach you about unlocking big data
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Brands that understand the value of being helpful have been able to get attention without interrupting,....
How bloggers dethroned the endorsement power of celebrities
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Iconic and symbolic brands: why Simon Sinek’s golden circle is not an absolute truth
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For good content, take the data-way, or go down the Dodo-way…
Sergio Brodsky responds to
Enough with the archetypes already!
Sergio Brodsky argues that the use of archetypes to characterise consumers has created lazy and imprecise, not enligh....