Branding comrades, stop the logo blabbering – let’s start the brand building
Rather than talk about brand identity design, Russia must recognise that the real role of brand is to serve as an o....
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Sérgio Brodsky
Sérgio Brodsky is an internationally experienced brand marketing professional having worked for some of the world's greatest strategic communications agencies. Sérgio is a proven thought-leader, speaking at industry events, lecturing and regularly being published worldwide. He is passionate about cities and culture and the role of brands and technology in society. Sérgio is multilingual and holds a BA in IP law and an MBA in global brand strategy and innovation. Follow him on Twitter: @brandKzar.
