How bloggers dethroned the endorsement power of celebrities
In a sleek, elegant and minimalist world of design spearheaded by Jony Ive (product), Tom Ford (fashion) and Za....
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Sérgio Brodsky
Sérgio Brodsky is an internationally experienced brand marketing professional and scholar of The Marketing Academy. Having worked for the world's leading strategic communications agencies, Sérgio is a proven thought-leader, regularly being published and featured on high-profile conferences and festivals worldwide. He is passionate about cities and culture and the role of brands and technology in society. Sérgio is multilingual, holds a BA in IP law and an MBA in
global brand strategy and innovation. Follow him on Twitter: brandKzar.
Can the market for design be redesigned?
Business leaders who understand market-design rules are in a prime position to out-innovate their competitors, writes Sér....
Iconic and symbolic brands: why Simon Sinek’s golden circle is not an absolute truth
Is your brand a ‘what’ brand? Or is it ‘who’ or a ‘how’? And which is best? Branching off from Simon Sinek’s....
For good content, take the data-way, or go down the Dodo-way…
Sergio Brodsky responds to
Enough with the archetypes already!
Sergio Brodsky argues that the use of archetypes to characterise consumers has created lazy and imprecise, not enligh....
Feature: A brand-led reinvention of higher education
Nationally and globally, educational institutions are revisiting their methods to remain rele....
Content: it’s a media job, stupid!
Sergio Brodsky argues the case that media agencies are the only safe home for a brand's content strategy.
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A brand is not an experience
The brand is not the experience, writes Sergio Brodsky, arguing that it's important to instead recognise the role br....