Brands versus publishers
Sérgio Brodsky entrenches himself in the battleground for a trusted voice and profitable business and finds nothing is qu....
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Sérgio Brodsky
Sérgio Brodsky (L.LM, MBA) is an internationally experienced brand strategist, a marketing lecturer at RMIT and chairman at The Marketing Academy Alumni.
He is passionate about cities and culture and the role of brands and technology in society, an intersection from where he drew inspiration to conceive a radically innovative approach to brand communications, he coined Urban Brand-Utility.
Connect with Sérgio on www.sergio-brodsky.com or through his Twitter handle @brandKzarglobal brand strategy and innovation. Follow him on Twitter: brandKzar.
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Smartphone attachment has become an ever-present facet of life in Australian life. Sérgio Brodsky explores the ritua....
What da Vinci can teach you about unlocking big data
Disruptors with a cause: the brands gaining attention without interrupting
Brands that understand the value of being helpful have been able to get attention without interrupting,....
How bloggers dethroned the endorsement power of celebrities
In a sleek, elegant and minimalist world of design spearheaded by Jony Ive (product), Tom Ford (fashion) and Za....
Can the market for design be redesigned?
Business leaders who understand market-design rules are in a prime position to out-innovate their competitors, writes Sér....
Iconic and symbolic brands: why Simon Sinek’s golden circle is not an absolute truth
Is your brand a ‘what’ brand? Or is it ‘who’ or a ‘how’? And which is best? Branching off from Simon Sinek’s....
For good content, take the data-way, or go down the Dodo-way…
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