Simon Dell found a curious piece of advertising on page 12 of the Courier Mail this morning and wonders if word of mouth can ever breed with paid media. Word-of-mouth marketing is, as every marketer everywhere ...
Last weekend saw soft drink giant Mountain Dew take their animated 5-second Vine videos away from social media platforms and into ‘normal’ TV broadcasts for the very first time. They aren’t the first global brand ...
There’s the famous scene from Minority Report in which Tom Cruise’s character walks past a billboard and is targeted by name by a specific brand: “John Anderton. You could use a Guinness right about now.” ...
You’ve heard the expression. Everyone has heard the expression. It’s the mantra that you think big, successful companies live by. We have to change our business, or the way we do business, to stay ahead ...
It’s not very often we walk away from a client, unable to render any assistance to them and their marketing strategy, but a month or so ago I sent the reluctant email to a director ...
Build engagement. That’s what social media is about, isn’t it? Engaging with the people who’ve chosen to like your page in order to build a relationship and hopefully nurture a purchase or recommendation from them. ...
Whether it’s fact or urban myth, there were rumours that a guy in New York in the late 1990s used to stand outside stores that sold Windows-based PCs and convince people that were about to ...
BMW have taken the unprecedented step this week of executing a direct mail piece to potential new customers explaining that they are in fact, not shit. Further to that communication, when questioned, Piers Scott, a ...
“So they’re just shutting it down?” a marketing expert colleague asked me the other day. The answer was in the affirmative. They are, indeed, just shutting it down. With the loss of the jobs, locations, branding ...
Simon Sinek makes a great point about those of us ‘stuck’ in Gen X – how inconsequential the ‘X’ is for our generation. A non-descript place-marker. Sure, it might mark the treasure trove on our ...
Forget QR codes, the utterly pointless piece of faux-3D trickery. They’ve popped up in places we don’t want them, need them or will ever use them and we should think about taking them off the ...
