Ask a friend: what’s up with this press ad?
Simon Dell found a curious piece of advertising on page 12 of the Courier Mail this morning and wonders if ....
BY Simon Dell
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Simon Dell
Simon is a former full-service agency managing director that ran for seven years and delivered for clients across Australia. He now runs his own digital consultancy SimonDell.com working with Australian businesses helping with online communication and creative strategies. Find Simon on Twitter at @IAmSimonDell, on LinkedIn at IAmSimonDell and Facebook at SwitchYourBusiness.
The rise of the 5-second ad format
Last weekend saw soft drink giant Mountain Dew take their animated 5-second Vine videos away from social media p....
BY Simon Dell
Customisation or intrusion?
There's the famous scene from Minority Report in which Tom Cruise's character walks past a billboard and is targeted....
BY Simon Dell
Innovate or die? Calm the farm!
You've heard the expression. Everyone has heard the expression. It's the mantra that you think big, successful c....
BY Simon Dell
When we can’t help: why I dumped a client
It's not very often we walk away from a client, unable to render any assistance to them and their marketing strategy, but a m....
BY Simon Dell
Goodbye, Facebook, and thanks for all the fish…
Build engagement. That's what social media is about, isn't it? Engaging with the people who've chosen to like your page in or....
BY Simon Dell
iSheep – but since when is a brand judged only on its promises?
Whether it's fact or urban myth, there were rumours that a guy in New York in the late 1990s used to stand outside stores tha....
BY Simon Dell
BMW’s direct mail fail
BMW have taken the unprecedented step this week of executing a direct mail piece to potential new customers explaining that t....
BY Simon Dell
