Author: Simon Dell
You’ve heard the expression. Everyone has heard the expression. It’s the mantra that you think big, successful companies live by. We have to change our business, or the way we do business, to stay ahead of our competitors and, more importantly, keep the demand up from increasingly-fickle consumers who are being bombarded with thousands of […]
It’s not very often we walk away from a client, unable to render any assistance to them and their marketing strategy, but a month or so ago I sent the reluctant email to a director saying we were withdrawing from helping them as we felt we couldn’t add any value to their business. There were […]
Build engagement. That’s what social media is about, isn’t it? Engaging with the people who’ve chosen to like your page in order to build a relationship and hopefully nurture a purchase or recommendation from them. Build a community and talk to them frequently about your brand to create an army of adorers. I, for one, […]
Whether it’s fact or urban myth, there were rumours that a guy in New York in the late 1990s used to stand outside stores that sold Windows-based PCs and convince people that were about to enter that they really should buy an Apple instead. He didn’t work for Apple but that was simply how he […]
