Simon van Wyk takes a look at what brands are doing to win the hearts and minds of consumers during the FIFA World Cup. With the global spectacle of the FIFA World Cup upon ...
Content marketing. It’s the catchall phrase used to label creating content and experiences people want to consume, while also conveying a brand message. At its core is the premise that highly targeted quality content begs ...
While more large retailers in the US opened their doors on Thanksgiving Day this year and, by all accounts, did rather well, the Thursday sales appear to have been made at the expense of America’s ...
The figures reported by the Australian Bureau of Statistics last week show that retail trade rose 0.4% in August, marginally beating economists’ expectations of a 0.3% rise. At the same time, according to the National ...
Customer journey mapping and experience design are among the most powerful tools marketers can use for innovating and meeting customer expectations – allowing diagnosis of customer experience issues and formulation of innovative and differentiated brand ...
For all marketers today the key challenge is to be relevant to customers at every touchpoint. On the web, it’s maximising every opportunity, every dollar you spend. Of course, one of the most powerful ways ...
Kevin Rudd may be back but I’m not sure it heralds the beginning on a new era of enlightened and dispassionate reporting in the news. The relentless and disrespectful personal campaign against Julia Gillard is ...
Lessons in how not to handle social media were played out in excruciating detail across the social landscape this week. It all started with the appearance of Amy’s Baking Company Bakery Boutique & Bistro on ...
This time around, from an infrastructure capacity perspective at least, Grant Arnott and the people behind Click Frenzy got it right. While the promotion for the Mother’s Day event was muted compared to the crescendo ...
According to IDC, mobile publishers such as Facebook, Pandora, and Twitter are fast taking over the mobile display advertising market in the United States. Overall mobile ad spending in the US increased by 88% in ...
The retail industry is going through a period of dramatic transformation. While bricks and mortar stores continue to play an important part, it’s now just one of the many connection points between the retailer and ...
Until the Australian Bureau of Statistics begins publishing monthly online retail sales figures in November this year, understanding the real size and growth trajectory of online retail in this country will continue to be difficult ...
Newsweek, the venerable US current affairs magazine, published its last print edition dated 31 December 2012, after almost 80 years on the newsstand. A black and white shot of Newsweek‘s Manhattan office building adorned the ...
