Felix Baumgartner’s awe-inspiring jump from the edge of outer space this weekend has been a massive media coup for sponsors Red Bull. Thankfully, back here on planet earth, as a marketer, you need not go ...
Last month, much was made of the international study published by Experian, the global information services company, on the meteoric growth rates enjoyed by niche social networks. Across the globe, Pinterest and Instagram massively increased ...
Mary Meeker recently invited us to ‘re-imagine’ virtually everything. The growth of mobile, an ever-more-sophisticated array of smartphone devices and tablets in addition to faster connection speeds is ushering in a whole new world. Smartphones ...
I have a deep, philosophical question for you: If I buy stuff online for my dog, does it mean I’m a dog? What about if I buy stuff online for my cat, does it mean ...
Every four years the biggest consumer brands on the planet invest vast sums of money to connect their brand to the marketing juggernaut that is the Olympic Games. This time there’s no surprise to see ...
We were overwhelmed by the attendance at our social and mobile breakfast in Sydney this week. While the event certainly stirred up a bit of a buzz, I think it’s a sure sign that social ...
With the acceleration of mobile everything, the onus is now on marketers to leverage their customers’ rapidly growing use of mobile devices to discover, explore and buy. As more and more consumers use smartphones and ...
As you work out how to exploit mobile in 2012, you need to start by working out which relevant and compelling consumer problem you’re going to address and how it delivers a benefit to your ...
Who do people trust when it comes to health information? The recently released Edelman Health Barometer surveyed more than 15,000 people in 12 countries, and when they asked people how credible different types of people ...
