As markets, tools and rules change rapidly, Steve Sammartino says it may be time to draw a line between marketers and data scientists. This article originally appeared in The Madtech Brief, our second print edition ...
Fake is getting deep, but just as technology enables mass chicanery, says Steve Sammartino, it has the power to turn the tables. This article originally appeared in The Truth Issue, our first print edition for ...
First came television, then the internet – and now, watching people play video games? According to Steve Sammartino, your brand could be left on the wrong side of history if it doesn’t open its eyes ...
The champions of new technologies and platforms will be the marketers and innovators who resist the urge to make things more difficult than they need to be, says Steve Sammartino. This article originally appeared in The ...
Blockchain technology might just be the missing piece of the online trust puzzle. Smart brand stewards should get used to a new power dynamic right now, says Steve Sammartino. This article originally appeared in The Trust Issue, ...
It is inevitable that cryptocurrencies will emerge and eventually gain mass adoption and dominate global commerce, says Steve Sammartino. Marketers need to stop looking under the cryptocurrency hood and consider its global potential. This article originally ...
Forget developing your brand, advises Steve Sammartino, focus instead on building experiences that help your customers enhance their own. This article originally appeared in The Experience Issue, our February/March 2018 print edition of Marketing magazine. The human ...
The best experiences Steve Sammartino has had with brands were when someone in the organisation had the courage to break the rules. This article originally appeared in The Serve Issue, our October/November print edition of Marketing magazine. If you’re ...
The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers to make life easier. In a world where anyone can buy anything, desire circumvents generation. This article originally appeared in ...
Marketing’s habit of planning for incremental growth is at odds with the exponential changes occurring in the world. Steve Sammartino on the Law of Accelerating Returns. This article originally appeared in The Intelligence Issue, our ...
The middle is melting, writes Steve Sammartino, and with it the safety of middle of the road marketing. This article originally appeared in The Versus Issue, our February/March issue of Marketing magazine. The heavyweight champions of ...
A dissonance is emerging in society because of data, writes Steve Sammartino, and even much loved brands are at risk. This article originally appeared in The Identity Issue, our October/November issue of Marketing magazine. I’ve had ...
