Neuroscience has become a rapidly emerging tool for marketers to understand the choices and preferences of consumers. Leading up to her appearance at the Online Retailer Conference, Marketing spoke with Katharina Kuehn, director and co-founder of RDG Insights ...
Over the years, anti-drink driving campaigns have focused around negative messaging and despite having a direct impact on the number of occurrences, the issue still continues to be a problem in many parts of the ...
The NAB’s sponsorship of the AFL’s pre-season competition is delivering real benefits to the bank, with customers who watch the competition more likely to be satisfied with the bank, according to a recent study by ...
Ad tech company TubeMogul has launched a new initiative that hopes to eliminate the threat of ad fraud for advertisers, by giving refunds for non-human traffic identified as fraudulent by digital advertising security agency, White ...
OPSM’s Australian ad campaign, Penny the Pirate has been crowned the world’s most effective campaign of the year, as part of the 2016 Warc 100, an annual report of the world’s best marketing campaigns and ...
Almost 60% of Australians over the age of 16 believe online news is more influential than print, with more than a third reading news first on social media sites including Facebook on a regular basis, ...
A new tool developed by social and location discovery platform Foursquare promises to measure the amount of foot traffic generated by digital advertising. The new tool, called ‘Attribution Powered by Foursquare,’ relies on the 1.3 million ...
Marketers will soon be able to buy keyword-based mobile ads for over 100 million locations, according to location-based advertising firm xAd. The firm have unveiled an ad-buying tool, ‘MarketPlace,’ which is built off data from ...
Line of business managers, including marketers, are increasingly taking control over the technology they need to operate their business, according to a new report by Dimension Data. The 2016 Connected Enterprise Report, surveyed 900 people ...
You’ll soon be able to continue spending money on luxury brand watches and wearables long after initial purchase, with MasterCard and WISeKey announcing a partnership to enable contactless payments on the items. The announcement came ...
The Iconic is Australia’s top mobile retailer, however Australian brands are still struggling to provide a satisfying mobile experience to consumers, according to a new study from Episerver. The study scored 20 of Australia’s ‘bench ...
More than 14,000 Australian consumers have named their favourite new products as part of the 2016 Product of the Year Awards and the results are good news for Aldi. The budget supermarket chain continued to ...
Twitter is allowing brands to provide higher levels of customer service over the platform with the implementation of two new tools for direct messages and customer feedback. The move is good news for brands, as millions ...
