Author: Tate Papworth
Author: Tate Papworth
Kellogg’s Special K is encouraging Australian women to ditch self doubt in a new campaign, which the company is labelling ‘one of the most significant changes’ in the brand’s history. The #OwnIt campaign aims to ...
If the old marketing notion that ‘you want to be where the people are’ is true, then it’s no wonder that brands have flocked to online mediums in recent times. 88% of Australians are active ...
Usain Bolt, the world’s fastest man, has signed on to head Optus Australia’s ad campaigns in the lead up to the Rio Olympics. Optus acting managing director Ben White said Bolt was the perfect fit ...
Nespresso is suing the Israeli Coffee Club for using an actor who bears a striking resemblance to their spokesperson, George Clooney in their latest ad. The ad in question has the Clooney lookalike standing outside ...
Unilever has joined major companies, including Coca-Cola, Heinz and Mondalez, by announcing the implementation of a zero-based budgeting approach as part of cost-reduction measures. Zero-based budgeting is a method of budgeting, which requires all expenses ...
In an effort to promote its values, rather than its product, KFC is using words of wisdom from its founder, Colonel Sanders as inspiration for its first ever brand campaign in Australia. The Colonel’s saying ...
Metro Trains’ popular ‘Dumb Ways to Die’ safety campaign is set to make its international debut, after being adopted in the Denver metropolitan area of Colorado, USA. The Regional Transportation District (RTD) made the announcement ...
The Kenya Film Classification Board (KFCB) has labelled Netflix a threat to the country’s moral values and national security, and said it will seek to have the service blocked if what it deems to be ...
IBM have announced the appointment of Amanda Johnston-Pell as chief marketing officer of IBM Australia and New Zealand, where she will also serve as a member of the IBM Australia and New Zealand board. Johnston-Pell’s ...
Google has unveiled a new ad format, called ‘real-time ads’, in an effort to encourage brands to trigger promos around major events like the upcoming Super Bowl. The service is similar to the way marketers ...
Brands across the globe will lose US$7.2 billion in 2016 as a direct result of online fraud driven by bots, a new study has found. The joint study, conducted by the Association of National Advertisers ...
The iconic internet-era brand ‘AOL’ may soon be a thing of the past, much like the days of dial up internet, with which the former internet giant’s name is still strongly associated. That’s the problem, ...
Woolworths has flagged its intention to end its home improvement venture, cutting ties with its “unprofitable” hardware chains, Masters and Home Timber and Hardware, most likely through a prospective sale or wind-up process. Woolworths’ chairman ...
