A television ad and smartphone app for Fanta have been pulled after the Advertising Standards Bureau (ASB) found the brand breached advertising guidelines by marketing an unhealthy drink directly to children. The ruling comes after the ASB ...
Simplicity is the key to creating an engaging, recognisable brand logo, a new study has found. Education marketplace, Udemy, examined 50 logos from companies featured in Fortune’s 2015 ‘World’s Most Admired Companies’ list and found ...
Big name charity brands including Beyond Blue, St Vincent De Paul, the RSPCA, World Vision and WWF are turning to technology to bring about positive change with a world-first app. Good Thnx, an Australian innovation ...
To celebrate its 20th birthday, Amazon is today having a one-day shopping event promoted as “a bigger online sales event than Black Friday” for its most loyal customers. The event, Prime Day, is exclusively available ...
The CEO of Starbucks says the rules of engagement for philanthropy are changing, as the company joins forces with more than a dozen others to form the ‘100,000 Opportunities Initiative’, a business coalition aiming to hire ...
Digital marketing accounts for more than half the total budget for a quarter of marketers in Australia and New Zealand and is growing rapidly, a survey has found. A study conducted by Econsultancy and commissioned by Marketo shows the ...
A Tourism Australia film aimed at changing the image of Indigenous tourism is launching today. The film, ‘Our Country is waiting for you’, is part of a campaign aimed at changing the perception that an Indigenous Australian ...
Australians spent $9.3 billion shopping online in the first half of 2015, a 21.5% increase over the same period last year, according to figures from ecommerce payment company Eway’s ‘2015 First Half Online Retail Report’. Australia’s ...
SurfStitch Group has announced the launch of the first phase of a global content strategy which aims to highlight new opportunities for suppliers at the intersection of content and ecommerce. Data sources now highlight that SurfStitch’s core ...
ANZ Bank has come out of the closet, announcing itself as ‘GAYNZ’ to mark the 10th year of the bank’s sponsorship of Sydney’s Gay and Lesbian Mardi Gras. To celebrate the occasion, the bank has ...
Snapchat has been dubbed a rising star in the marketing world, however the app itself has well and truly established itself as a popular social media platform. The challenge for brands is to harness the ...
Apple has bolstered its music-making capabilities, with the introduction of a new app and a significant update to one of its mainstays, GarageBand. The new app, ‘Music Memos’, is essentially an adaption of the popular ...
