Sheryl Connelly, head of global trends and futuring at Ford Motor Company presented her 10 trends that could change the world at Ad:tech NY 2013 last week, and many of them raise questions about the world’s ...
In Part One of ‘Integrating social’, we spoke with several Australian FMCG and service brands that have achieved significant outcomes and have overcome the implementation barriers that hold other organisations back. Here we have some ...
By now, nearly all organisations have a strategy for social media in place. Achieving competitive advantage from social, however, lies in its effective implementation. While the benefits of including social media in an integrated marketing ...
The age of the social customer is changing segmentation practice for marketers. Traditional approaches can be time consuming and by the time the research is done and implemented, the segments may well have changed or ...
