Australian and New Zealand are leading the world in embracing tablet technology but lag behind most of Asia Pacific in using smartphones for mobile marketing. This mixed message for digital mobile marketing emerges from Adobe ...
The Quest Hotel chain has announced a $10 million rebrand across its chain of 150 franchise hotels, to be completed by May 2016. The rebrand has been designed to future-proof the brand for tomorrow’s business ...
Mazda recently teamed up with CarAdvice, sponsoring a new ‘correspondent search competition’, to drive awareness of the new, 2015 Mazda MX-5. The competition began on 17 June with CarAdvice inviting readers to submit a car ...
Integrated travel group Helloworld has announced an innovative social media campaign to promote its travel brands and to mark United Nations World Tourism Day on September 27 this year. Helloworld describes its campaign as a ...
After months of “first of its kind” customer research, Brisbane Airtrain this week launched its ‘No Worries’ marketing campaign. The campaign aims to drive awareness of the Brisbane Airtrain service among interstate visitors, especially from ...
