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ABM – THE FUTURE OF MARKETING IN A COOKIELESS WORLD

ABM – The Future of Marketing in a Cookieless World
Event title: ABM – THE FUTURE OF MARKETING IN A COOKIELESS WORLD
Event category:
Event date: 08/07/2021
Event time: 2 PM AEST / 12 PM SGT
Event enddate: 08/07/2021
Event Description:

Selling Simplified (SSG), a global leader in data-driven B2B demand generation,

is thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future.

Moderated by SSG’s Managing Director APJ, Darren Brain, together with key industry experts, learn about:

Implementing a successful ABM strategy

Investing in first-party data and thinking long-term

Addressing privacy concerns and data ethics

Types of ABM & ABM Scaling

How to get started

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Listing Title: ABM – THE FUTURE OF MARKETING IN A COOKIELESS WORLD