Turn data into your business advantage.
Be inspired by global best-practice, learn from leading edge data practitioners and take away pragmatic steps you can action immediately to drive revenue and create greater efficiencies.
* 2-hour intensive daily sessions
* Live online for 4 days in August
* Leading global and local data experts
* Industry-leading data conference now in its 16th year
Digital experience is the new brand. Now more than ever, a meaningful customer experience is crucial to gaining a competitive advantage and building an emotional bond – a human connection between consumers and brands.
DX ANZ, on 24 November 2020, offers marketing, digital, and technology leaders the opportunity to gain new insights into how brands can win a larger share of mind and wallet by creating meaningful customer experiences.
Key agenda highlights include:
• Keynotes from Dr Catriona Wallace and Lucy Bloom
• “Beyond 2020: What’s next” panel discussion
• The DEB: Digital Experience Debate
• Fireside chats with Sitecore customers
• An unmissable magical surprise
DX ANZ 2020 is a free to attend event.
Imagine a world where online hate speech is non-existent. Where we can peacefully talk through the differences in opinions; where cyberbullying is eradicated and where social media is not used as a tool for violence.
Even the most innocuous comments can generate a tirade of negative feedback, resulting in bullying, trolling or real life violence. Throw in red and blue feeds, extremism, racism, sexism, religious hostility, homophobia, transphobia; and a host of other ‘questionable’ views and the word censorship rears its head.
Think of the challenges around Trump, Twitter, ‘free speech’ apps and the insurrection at The Capitol. Extremists are scary when they gather, add in thousands of angry everyday people and you have confusion, violence and potentially the death of democracy.
Content moderation is ineffective – punters just move to other sites; censorship is questionable; governments & legal systems are caught between a rock and a hard place and digital technology is creating more problems than solving them.
Is there a way out?
The utopian promise of technology is here: phones are friends; technology is supporting life and doomscrolling is dead.
Technology was meant to make life better, to cut down our working hours, to make us productive, to help us. But it’s not.
Instead, our daily digital interactions are eating away at our mental health whilst leaving us feeling like failures – reminding us of all the things we cannot do, friends we don’t have and things we cannot buy. All whilst keeping us addicted to our screens.
So much so, that a study measuring nomophobia indicates that 99.2% of Australians have some fear of being without their phone; doomscrolling was the word of the year in 2020 and we know that digital products are designed to keep us addicted (hello Social Dilemma).
The day-to-day toll on our general health is significant and unquantifiable. Yet we cannot live without the technology that’s hurting us. And honestly, we don’t want to.
How do we truly escape this conundrum and find our way into technology’s promised land?
Welcome to an ad-free internet, one which reflects the ideals that created the internet in the first place.
Now, how do we sell stuff? Who is paying for the internet and what happened to that company we once called Google?
The internet is a perfect example of a utopian ideal gone wrong. Built for scientific communication in the 1970s, our World Wide Web is now at the mercy of organisations like Google and Facebook who are either selling your data or your attention.
By 2022 advertising in digital media is poised to grow to $427.3 billion. The business model of the internet is advertising. And you are the product.
Think of the repercussions! Platforms would collapse; revenue on news sites would disappear; thousands of jobs built around online ads would be redundant and all sorts of businesses would feel the pain. The internet as we know it would cease to exist.
Though perhaps this would also signal the end of data misuse and privacy concerns; the democratisation of the internet would increase and a potentially murky marketing practice would revert to old school methods.
Are we willing to sustain an ad-free internet? What if we have no choice?
Pinterest will host its first ever advertiser summit, Pinterest Presents, on March 3rd, 2021. The virtual experience will provide the global marketing community an exclusive look at the company’s latest ad product updates and new ways to reach 450 million Pinterest users.
Hosted for advertisers in key markets including the US, UK, France, Germany, Canada and Australia, the virtual summit is designed to inspire and spark creativity among its audience and provide marketers with an exclusive look at the company’s latest ad product updates which offer even more opportunities for advertisers on the growing platform.
Pinterest Presents will bring together a range of compelling industry voices and inspiring speakers to create an exciting and engaging virtual experience. In addition to CEO Ben Silbermann, global Pinterest speakers will include Andréa Mallard, Chief Marketing Officer, Aya Kanai, Head of Content and Creators Partnerships, and Dan Lurie, Head of Growth and Shopping Product. Sessions for each country will ignite conversations around diversity and inclusion, sustainability, scaling e-commerce, designing for accessibility, and entrepreneurship.
In Australia and New Zealand, Ryan Goldsworthy, Australia Agency Lead at Pinterest will host Megan Brownlow, industry leader, who will speak about how self-actualized brands embrace conscious commerce and align with social good. Turia Pitt, author, speaker, coach, and ironman athlete, will discuss how she has overcome hardships and truly embraces inspiration.
In addition, cultural icons and celebrated stars of the worlds of fashion and entertainment will be joining the line-up with exclusive advice for marketers. Pinterest will be announcing these special guests to registrants just before the event on March 3rd.
The workshop will explore the high-level principles of correct social media marketing formula for a successful return on investment and what works, as well as what doesn’t in today’s ever-changing social media landscape.
This workshop is a 4-hour insight into the key principles of what creates a return on investment from a social media marketing campaign. Exploring principals in conversion, engagement, brand building and database acquisition as well as cultivation techniques, this workshop will be the ace up the sleeve of any seasoned marketer or newly interested social media marketer looking to create an edge in today’s competitive communication market.
Social media campaigns have evolved: digital marketers today no longer see social media platforms as purely for awareness or engagement. The rich data provided by Facebook, Instagram, LinkedIn and Twitter make these powerful channels for targeted, data-driven campaigns, for both B2C and B2B marketing.
17-20 November 2020 | Virtual Conference
Australia and New Zealand’s biggest media and marketing conference, Mumbrella360, is back in a virtual format from November 17-20. The conference is ready to attack the biggest talking points in an industry going through some of the most substantial changes in its history, featuring an unmissable line-up including Sir Martin Sorrell, plus leading voices from McDonald’s, Microsoft, Junkee Media, The Iconic, Tourism Australia and many more.
Book your virtual tickets now from $69: mumbrella.com.au/mumbrella360