Digital experience is the new brand. Now more than ever, a meaningful customer experience is crucial to gaining a competitive advantage and building an emotional bond – a human connection between consumers and brands.
DX ANZ, on 24 November 2020, offers marketing, digital, and technology leaders the opportunity to gain new insights into how brands can win a larger share of mind and wallet by creating meaningful customer experiences.
Key agenda highlights include:
• Keynotes from Dr Catriona Wallace and Lucy Bloom
• “Beyond 2020: What’s next” panel discussion
• The DEB: Digital Experience Debate
• Fireside chats with Sitecore customers
• An unmissable magical surprise
DX ANZ 2020 is a free to attend event.
Imagine a world where online hate speech is non-existent. Where we can peacefully talk through the differences in opinions; where cyberbullying is eradicated and where social media is not used as a tool for violence.
Even the most innocuous comments can generate a tirade of negative feedback, resulting in bullying, trolling or real life violence. Throw in red and blue feeds, extremism, racism, sexism, religious hostility, homophobia, transphobia; and a host of other ‘questionable’ views and the word censorship rears its head.
Think of the challenges around Trump, Twitter, ‘free speech’ apps and the insurrection at The Capitol. Extremists are scary when they gather, add in thousands of angry everyday people and you have confusion, violence and potentially the death of democracy.
Content moderation is ineffective – punters just move to other sites; censorship is questionable; governments & legal systems are caught between a rock and a hard place and digital technology is creating more problems than solving them.
Is there a way out?
The utopian promise of technology is here: phones are friends; technology is supporting life and doomscrolling is dead.
Technology was meant to make life better, to cut down our working hours, to make us productive, to help us. But it’s not.
Instead, our daily digital interactions are eating away at our mental health whilst leaving us feeling like failures – reminding us of all the things we cannot do, friends we don’t have and things we cannot buy. All whilst keeping us addicted to our screens.
So much so, that a study measuring nomophobia indicates that 99.2% of Australians have some fear of being without their phone; doomscrolling was the word of the year in 2020 and we know that digital products are designed to keep us addicted (hello Social Dilemma).
The day-to-day toll on our general health is significant and unquantifiable. Yet we cannot live without the technology that’s hurting us. And honestly, we don’t want to.
How do we truly escape this conundrum and find our way into technology’s promised land?
Welcome to an ad-free internet, one which reflects the ideals that created the internet in the first place.
Now, how do we sell stuff? Who is paying for the internet and what happened to that company we once called Google?
The internet is a perfect example of a utopian ideal gone wrong. Built for scientific communication in the 1970s, our World Wide Web is now at the mercy of organisations like Google and Facebook who are either selling your data or your attention.
By 2022 advertising in digital media is poised to grow to $427.3 billion. The business model of the internet is advertising. And you are the product.
Think of the repercussions! Platforms would collapse; revenue on news sites would disappear; thousands of jobs built around online ads would be redundant and all sorts of businesses would feel the pain. The internet as we know it would cease to exist.
Though perhaps this would also signal the end of data misuse and privacy concerns; the democratisation of the internet would increase and a potentially murky marketing practice would revert to old school methods.
Are we willing to sustain an ad-free internet? What if we have no choice?
Pinterest will host its first ever advertiser summit, Pinterest Presents, on March 3rd, 2021. The virtual experience will provide the global marketing community an exclusive look at the company’s latest ad product updates and new ways to reach 450 million Pinterest users.
Hosted for advertisers in key markets including the US, UK, France, Germany, Canada and Australia, the virtual summit is designed to inspire and spark creativity among its audience and provide marketers with an exclusive look at the company’s latest ad product updates which offer even more opportunities for advertisers on the growing platform.
Pinterest Presents will bring together a range of compelling industry voices and inspiring speakers to create an exciting and engaging virtual experience. In addition to CEO Ben Silbermann, global Pinterest speakers will include Andréa Mallard, Chief Marketing Officer, Aya Kanai, Head of Content and Creators Partnerships, and Dan Lurie, Head of Growth and Shopping Product. Sessions for each country will ignite conversations around diversity and inclusion, sustainability, scaling e-commerce, designing for accessibility, and entrepreneurship.
In Australia and New Zealand, Ryan Goldsworthy, Australia Agency Lead at Pinterest will host Megan Brownlow, industry leader, who will speak about how self-actualized brands embrace conscious commerce and align with social good. Turia Pitt, author, speaker, coach, and ironman athlete, will discuss how she has overcome hardships and truly embraces inspiration.
In addition, cultural icons and celebrated stars of the worlds of fashion and entertainment will be joining the line-up with exclusive advice for marketers. Pinterest will be announcing these special guests to registrants just before the event on March 3rd.
The 2nd annual Subscription Summit will gather together the brightest minds in this new era of deeper customer engagement to paint the picture for the future and solve the challenges of today. Sharing best practice and insights as subscription-based commerce infrastructure becomes a new norm, learn which strategies your business should be leaning in to, and which ones to leave behind, including:
• Stepping up your subscription strategy – market analysis insights to maximise key targets
• Developing specific products and services to upsell, cross sell and personalise your offering
• Communication is key – how to effectively position package or pricing changes and not risk customer churn
• Acquisition or retention? Where to re-focus your strategy
• How to embed your products and services to become an essential part of your client’s business
Use discount code ‘MM10’ and receive 10% off your registration fee.
Mumbrella360 returns in a reimagined way in 2021. With a focus on local challenges and opportunities delivered by Australia’s leading industry thinkers, Mumbrella360: Reimagined will deliver knowledge and networking opportunities that you need to make the most of the year ahead. Whether you’re brand, agency or media-side, this is an event not to be missed.
In order to ensure that as many people can experience Mumbrella360 as possible in a COVID-safe manner, the event will be split across three venues in Sydney’s CBD. Delegates can choose a venue to attend based on their interests, while also accessing sessions from other venues virtually via the on demand platform.
Early Bird tickets available until May 7.
Where Australia’s media industry meets – 9th June, ICC Sydney, NSW Australia
Meteoric investments in content creation, a sharp incline in digital consumption, and fundamental changes to the ways we access, share, and consume content – our global media environment is in the midst of significant overhaul.
Serious leaders in every dimension of the business of media must remain abreast of the shifts in consumer behaviour, leaps in technological innovation, and bold new policy directions that may prove consequential for the future of the industry.
The Business of Media Summit secures national and global speakers of unmatched quality and immense authority to advance this crucial dialogue.
Uniting leaders from across the media and entertainment sector, including advertising and digital stakeholders and content-creators, the Summit is an essential platform for responding to the change sweeping through the industry.
Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2021 with a refreshed format to guide you through the year ahead.
As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.
Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.
The I-COM vSummit Experience 2021 continues to be an invitation-only gathering of world’s Smart Data Marketing leaders.
The vSummit is divided into 3 parts with overall 7 day and 3-hour daily sessions.
Focusing as always on facilitating meaningful connections, attendees will enjoy world-class speakers and unparalleled online networking opportunities through social events and interactive breakout sessions.
The 2021 I-COM vSummit Experience will take place in Digital form, divided into 3 parts, with overall 7 days and 3-hour daily sessions.
May 19 – 20, 2021: Conference Part I
June 1 – 3, 2021: Conference Part II
October 27 – 28, 2021: Data Startup Challenge & Data Creativity Awards
Theme: ‘Surfing Accelerated Change’