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Online Workshop

Event category:
Event date: 08/12/2020
Event enddate: 09/12/2020
Event Description:

Learn how to write compelling online copy.

Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:

– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.

Only 6 places are available to ensure every participant receives personalised attention.

Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Find out more and book tickets at:
https://www.eventbrite.com.au/e/writing-for-the-web-course-webinar-over-two-half-days-tickets-127581370313?aff=Marmag

Event category:
Event date: 10/02/2021
Event enddate: 18/02/2021
Event Description:

2021 course dates:

10-11, 17 & 18 February 2021
5-6, 12 & 13 May 2021
11-12, 18 & 19 August 2021

Course Overview:

Our program is designed to help marketing managers, leaders and teams understand the key aspects of digital marketing, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey.

Who is the program for?

This Masterclass is relevant for any marketing leader or team member who is looking to connect the value of digital with wider marketing principles to ensure a sound, strategic direction for their business. As well as developing valuable skills for individuals, the course aims to generate immediate benefits for organisations with employees who feel empowered to make the right decisions in the digital space.

What you can expect to learn

01/ digital – changing the nature of marketing:
Understanding key digital trends, changing consumer behaviours and consumption habits and the benefits of digital

02/ digital strategy
The marketing mix in a digital age
Defining digital objectives & strategy in-line with corporate and marketing strategy
Development of online target audience and value proposition/s.

03/ customer journey mapping & the role of digital channels:
Understanding and mapping the customer journey
Introduction to the RACE model to plan an integrated marketing approach

04/ digital channel and experience management:
Leveraging digital channels as part of an integrated approach
A closer look at search, programmatic, web, social, email and the role of content

05/ ways of working:
Evolving ways of working to take advantage of the digital opportunity
A look at agile ways of working in a marketing context

06/ data and analytics:
Leveraging data and analytics to power digital ambitions
A look at the world without 3rd party cookies
Changing privacy regulations and the implications for marketers

07/ marTech:
Navigating the MarTech landscape – tools and technologies available
Selecting the right MarTech to underpin your digital strategy

08/ measurement:
Defining a measurement framework to measure short- and long-term success
Leverage learnings to improve performance

09/ building a case for change:
Selling the vision to garner stakeholder buy-in
Sizing the investment and staying the course

Course Facilitators

Teresa Sperti

This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others.

Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data, marketing technology and leadership.

Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia’s most innovative and effective marketing leaders in the country.

Marcus Betschel

Marcus has over 20 years’ experience in marketing, specialising in digital and social media nine years ago. He has provided strategic counsel to a large number of Australasian and global clients across a variety of sectors. He has held senior digital roles in some of the largest and most successful media and performance agencies in Australia.

Marcus loves to transform businesses and brands. His experience in data and performance platforms drives him to continually innovate and evolve, understanding that data will form the connection point between digital media, social media and the end consumer.

Event category:
Event date: 19/01/2021
Event enddate: 20/01/2021
Event Description:

Learn how to write compelling online copy.

Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.

Only 8 places are available to ensure every participant receives personalised attention.

Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Event category:
Event date: 16/03/2021
Event enddate: 17/03/2021
Event Description:

Learn how to write compelling online copy.

Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.

Only 6 places are available to ensure every participant receives personalised attention.

Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Event category:
Event date: 02/06/2021
Event enddate: 10/06/2021
Event Description:

Course Overview:

Our program is designed to help marketing managers, leaders and teams understand the key aspects of digital marketing, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey.

Who is the program for?

This Masterclass is relevant for any marketing leader or team member who is looking to connect the value of digital with wider marketing principles to ensure a sound, strategic direction for their business. As well as developing valuable skills for individuals, the course aims to generate immediate benefits for organisations with employees who feel empowered to make the right decisions in the digital space.

What you can expect to learn

01/ digital – changing the nature of marketing:
Understanding key digital trends, changing consumer behaviours and consumption habits and the benefits of digital

02/ digital strategy
The marketing mix in a digital age
Defining digital objectives & strategy in-line with corporate and marketing strategy
Development of online target audience and value proposition/s.

03/ customer journey mapping & the role of digital channels:
Understanding and mapping the customer journey
Introduction to the RACE model to plan an integrated marketing approach

04/ digital channel and experience management:
Leveraging digital channels as part of an integrated approach
A closer look at search, programmatic, web, social, email and the role of content

05/ ways of working:
Evolving ways of working to take advantage of the digital opportunity
A look at agile ways of working in a marketing context

06/ data and analytics:
Leveraging data and analytics to power digital ambitions
A look at the world without 3rd party cookies
Changing privacy regulations and the implications for marketers

07/ marTech:
Navigating the MarTech landscape – tools and technologies available
Selecting the right MarTech to underpin your digital strategy

08/ measurement:
Defining a measurement framework to measure short- and long-term success
Leverage learnings to improve performance

09/ building a case for change:
Selling the vision to garner stakeholder buy-in
Sizing the investment and staying the course

Course Facilitator

Teresa Sperti
This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others.

Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data, marketing technology and leadership.

Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia’s most innovative and effective marketing leaders in the country.

Event category:
Event date: 11/05/2021
Event enddate: 12/05/2021
Event Description:

Taught by a former Sydney Morning Herald editor, this practical course covers:

– how to tighten copy
– writing strong intros
– connecting paragraphs
– making sure the lead isn’t buried
– structuring copy so it flows well
– writing strong headlines for both print and online
– search engine optimisation (SEO) techniques
– knowing when to change other people’s copy
– grammar and punctuation tips
– maintaining consistency
– fact checking
– proofreading techniques
– using mark-up symbols
– how to manage production flow
– tips on working with writers and designers
– defamation and media law tips.

Only six places are available to ensure every participant receives personalised attention.

Editing exercises are included throughout the class so you can immediately practise what you’ve learnt.

Find out more and book tickets at: https://www.eventbrite.com.au/e/sub-editing-and-proofreading-course-webinar-over-two-half-days-tickets-146707645517?aff=Marmag

Event category:
Event date: 18/05/2021
Event enddate: 19/05/2021
Event Description:

Learn how to write compelling online copy.

Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.

Only 6 places are available to ensure every participant receives personalised attention.

Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Event category:
Event date: 27/05/2021
Event enddate: 27/05/2021
Event Description:

Make it, break it, steal it… Creativity and innovation are terms that are unquantified yet our industry seems to demand them at every turn. Whether you believe it or not, creativity sits in everyone’s toolbox – you just have to understand how it works for you.

Having worked with some of the world’s biggest brands on immersive campaigns, Head of Brand & RYOT Studio Zoe Cocker is no stranger to transformative ideas.

In this masterclass Cocker will open up a world of possibilities, share a sprinkle of inspiration and give away a few cheeky hacks to unlock your creative mindset and reach entire new realms.

Tune in to find out.

Event category:
Event date: 18/08/2021
Event enddate: 19/08/2021
Event Description:

Learn how to write compelling online copy.

Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:

– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.

Only 6 places are available to ensure every participant receives personalised attention.

Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Find out more and book tickets at:
https://www.eventbrite.com.au/e/writing-for-the-web-course-webinar-over-two-half-days-tickets-156462261837?aff=mktg

Event category:
Event date: 31/08/2021
Event enddate: 01/09/2021
Event Description:

Highly interactive and practical, the program provides a forum for you to wrestle with the concepts so you can walk away with the confidence.

Course Overview:
The best marketers are those that understand the value that marketing contributes to the organisation and how the performance of marketing impacts the bottom line. These marketers understand what drives the business and can talk confidently and knowledgeably about costs, revenue, profit and margins and know which levers they can pull to impact company performance.

Whilst marketers seek to play a more influential role across organisations – we can often lack credibility due to our commercial and financial literacy.

This program helps marketers and digital professionals enhance commercial acumen so that marketers can:

*Use the language of key financial concepts confidently and build credibility and confidence with boards, executives, and other senior leaders.

*Better demonstrate the value of marketing and digital within their organisations.

*Partner more effectively with the Finance team to secure investment and achieve organisational objectives.

This course is currently available online for marketing professionals.

What you can expect to learn:

Module 1 & 2: The changing role of marketing and the role of finance within the organisation

A look at the evolving role of marketing and the imperative to increase financial literacy. A closer look at the evolving role and mindset of the CFO and finance.

Module 3: Finance concepts & marketing’s impact on the P&L

-Learn basic financial concepts like CAPEX, profit, margin and others.

-Understand how to read and interpret key financial reports (balance sheet / P&L and cash flow) and marketing’s ability to influence company performance.

Module 4: Demonstrating the value of marketing

Understand how to measure and report on marketing performance.

Module 5: Securing investment to power growth

Learn how to build a compelling business case, secure investment and demonstrate return for key areas of investment like MarTech, websites and NPD

Module 6: Effectively partnering with finance to win

Understand how to build strong and productive working relationships with one of your key business partners.

Module 7: Budget management fundamentals

Learn how to effectively plan and forecast revenue and costs, and how to effectively manage and maintain the marketing budget ongoing.

Who is the program for;

The program is designed for working marketing and digital professionals who;

• Lack commercial and financial confidence

• Are struggling to convey the value of marketing to the organisation

• Want to build credibility and earn a seat at the table

Course Facilitators
Teresa Sperti
A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.

Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data, marketing technology and leadership.

Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations. Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia’s most innovative and effective marketing leaders in the country.

Melissa Bugge
A Finance and Strategy professional, Melissa has over a decade of experience working in both large complex organisations (such as World Vision and Monash Health) and medium sized enterprises in the international development and health areas of the broader NFP sector. 

Melissa holds an Executive MBA from Melbourne Business School and is currently undertaking her CPA. Melissa’s core competencies include strategic finance business analysis, performance culture and reporting, strategy development and metrics, and building commercial capability. 

Melissa is passionate about designing and implementing solutions that are commercial and people centric.