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Online Workshop

Event category:
Event date: 23/06/2020
Event enddate: 24/06/2020
Event Description:

Learn how to write compelling online copy.

Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:

– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.

Only 6 places are available to ensure every participant receives personalised attention.

Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Find out more and book tickets at: https://www.eventbrite.com.au/e/writing-for-the-web-course-webinar-over-two-half-days-tickets-104263436746?aff=Marmag

Event category:
Event date: 24/07/2020
Event enddate: 25/07/2020
Event Description:

The Audiocraft Podcast Festival is returning for 2020 with a slew of top industry creators and executives sharing the latest insights on the burgeoning medium.

Headlining this year’s event is Gimlet co-founder/Spotify head of podcasts Matt Lieber, Science Vs host Wendy Zukerman, Nancy co-hosts Kathy Tu and Tobin Low, Forest 404 creators Becky Ripley and Timothy X Atack and Tiddas 4 Tiddas co-founder Marlee Silva.

The 2020 festival theme is ‘expanding the world of audio’ and speakers from around the world will be exploring the art of audio-storytelling and the growing podcast industry. Keynotes include Matt Leiber (Gimlet/Spotify) reflecting on the explosive growth of podcasting, Kathy Tu (Nancy/WNYC) talking about why podcasting is the perfect medium for queer storytelling and Australian podcast royalty Wendy Zukerman on audio journalism and the struggles of covering COVID-19.

Attendees will have the opportunity to participate in virtual workshops, meet-ups, and on-on-one chats, and Leah Harris from Spotify will be fielding live podcast pitches at the event.

Event category:
Event date: 07/10/2020
Event enddate: 15/10/2020
Event Description:

*This is an online event held over four half day sessions, details below.

Learn the core components of developing and delivering a successful digital strategy.

Course Overview
Held: Live online learning
Tickets: Eventbrite

Our program is designed to help marketing managers, leaders and teams understand the key aspects of digital marketing, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey.

Who is the program for?
This Masterclass is relevant for any marketing leader or team member who is looking to connect the value of digital with wider marketing principles to ensure a sound, strategic direction for their business. As well as developing valuable skills for individuals, the course aims to generate immediate benefits for organisations with employees who feel empowered to make the right decisions in the digital space.

What you can expect to learn

01/ digital – changing the nature of marketing:
Understanding key digital trends, changing consumer behaviors and consumption habits
The benefits of digital

02/ digital strategy
The marketing mix in a digital age
Defining digital objectives & strategy inline with corporate and marketing strategy
Development of online target audience and value proposition/s.

03/ customer journey mapping & the role of digital channels:
Understanding and mapping the customer journey
Introduction to the RACE model to plan an integrated marketing approach

04/ digital channel and experience management:
Leveraging digital channels as part of an integrated approach
A closer look at search, programmatic, web, social, email and the role of content

05/ ways of working:
Evolving ways of working to take advantage of the digital opportunity
A look at agile ways of working in a marketing context

06/ data and analytics:
Leveraging data and analytics to power digital ambitions
A look at the world without 3rd party cookies
Changing privacy regulations and the implications for marketers

07/ marTech:
Navigating the MarTech landscape – tools and technologies available
Selecting the right MarTech to underpin your digital strategy

08/ measurement:
Defining a measurement framework to measure short- and long-term success
Leverage learnings to improve performance

09/ building a case for change:
Selling the vision to garner stakeholder buy-in
Sizing the investment and staying the course

Course Facilitators

Teresa Sperti
Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia’s most innovative and effective marketing leaders in the country.

Marcus Betschel
For the last 2 years, Marcus has been CEO of JBZ Digital, a boutique digital agency, that has quickly built a reputation for delivering quality digital results for clients across a range of sectors. In this time, they have developed a digital education program to train members of the Essendon VFLW team to become qualified digital practitioners. This program is set to continue to broaden out wider amongst the AFLW and potential partnerships with key digital platforms.

Event category:
Event date: 27/10/2020
Event enddate: 28/10/2020
Event Description:

Learn how to write compelling online copy.

Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.

Only 6 places are available to ensure every participant receives personalised attention.

Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Find out more and book tickets at: https://www.eventbrite.com.au/e/writing-for-the-web-course-webinar-over-two-half-days-tickets-119394938475?aff=Marmag

Event category:
Event date: 15/10/2020
Event enddate: 16/10/2020
Event Description:

The training will cover topics such as

Risk, Margin and Collateral in OTC and On-Exchange Derivative Markets
Understanding Margin methods, models and concepts
Pricing of (OTC) derivatives
Digging into the details of the regulatory framework in Europe
Risk coverage for counterparty credit and market risk
Developing a common and practical process – brainstorming practical processes
Discussion of ad-hoc developments in financial market infrastructures (e.g. Brexit, Corona, Defaults, upcoming regulations)

Event category:
Event date: 21/10/2020
Event enddate: 23/10/2020
Event Description:

Regardless if you are an agile coach, a line manager or an HR professional, you need to understand how people strategy and people operations need to change when working in a company embracing the agile value structure. How do performance management, recruitment, learning and development, compensation and benefits, and the way we perform employee engagement surveys change? What are the specific skills that we need to use to run an agile transformation from a people perspective? And is there still a need to do succession planning in the future? The training places great emphasis on practical examples and we will present a series of tools that you will be able to use when getting started on your own agile HR initiative. We take you through an agile HR case from setting goals and developing user stories for HR to implementing sprint planning and monitoring the sprint using Kanban.

Event category:
Event date: 26/10/2020
Event enddate: 27/10/2020
Event Description:

This course will focus on practical issues around the workings of data monitoring committees (DMCs) including a review of group sequential methods and FDA and CMHP guidance on DMCs. Throughout the course, mock DMC sessions will be convened where various scenarios will be considered and discussed, and decisions have to be made.

Event category:
Event date: 28/10/2020
Event enddate: 29/10/2020
Event Description:

The aim of this 2 half-days module on “Sales Incentive Plans” (SIPs) is to enable you to design and deliver effective sales incentive plans (SIPs) and commission schemes to attract, motivate and incentivise your sales staff, and get a better understanding of the latest best-practice approaches for SIPs.

Event category:
Event date: 05/11/2020
Event enddate: 06/11/2020
Event Description:

This masterclass will provide an overview of the latest thinking on organisational design and the key phases and steps needed to effectively deliver an organisational design project. It will focus on the latest advanced best-practice tools and techniques for managing a strategic redesign. Emphasis will be given to the Assessment and Design phases. Understanding what you require from your new design and how to get your design principles right. And show you how to make sure you choose the optimal design for your organisation and how to build, test, clarify, refine, and define your new design.

Finally, this course will cover the Construct, Implement, Operate & Review phases, and the key steps and tools needed to deliver and embed your new design and its expected benefits. It will be highly interactive with plenary and group discussions and exercises, and time set aside for Questions & Answers and review to help you achieve your learning objectives.

This course will include case study examples from a number of the many organisations that Graham has worked with and focus specifically on a case study from a large global client that had the most complex design challenge.

Event category:
Event date: 05/11/2020
Event enddate: 06/11/2020
Event Description:

Over the past few decades, globalisation has led to increasingly-longer supply chains, as we strive for cost savings, production efficiencies and new sales territories. Whilst this can undoubtedly bring many benefits, it is not without risk. These risks have never been exposed so much as during the global health crisis of 2020. Supply chains struggled to meet increased demand for essential items, whilst costly infrastructure often lay unused as the demand for non-essential items collapsed. These events have forced many organisations to re-appraise their supply chains, often re-engineering them to increase their robustness and resilience to rapidly-changing environments.

Whether you are a manufacturer, retailer or consumer, continuity and consistency of supply is critical in today’s highly-competitive, global marketplace. This course will help you to identify supply chain risk factors, assess the vulnerability of your supply chains and implement successful measures to ensure that your business remains healthy through times of change.

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