About this Event
What happens when globalisation gives way to localisation?
Join us for the 3rd and final episode of isoNATION — unpacking the impact of globalisation giving way to localisation, and what this means for marketers and brands navigating consumer needs in the new world.
Traditionally, Australian culture and campaigns have been guided by trends and innovation emerging from the US, UK and EU.
Now, it’s us leading the charge as we emerge from the COVID crisis faster than the rest. Both a challenge and an opportunity for brands choosing how, when and where to engage.
Join Nature, The Lab and Urban List as we unpack the importance of the local lens on your future brand and marketing strategy.
isoNATION Episode 3
When: Wednesday, 20 May @ 3pm (AEST)
Format: 40 minute Zoom Presentation (a link will be emailed)
Secure your place by registering today.
This webinar will cover-off the critical topic of identity – and the IAB’s global project to re-architect digital marketing, known as ‘Project Rearc’.
Co-hosted by Jonas Jaanimagi, Technology Lead, IAB Australia and Dan Richardson (Head of Data, ANZ at Verizon Media).
The content will include an update from IAB Tech Lab and a review of the current state-of-play and early testing outcomes of Google’s Privacy Sandbox.
This webinar will explore the key area of focus for Australian marketers and publishers in relation to responsible data management, its governance and the ever-evolving requirements of consumer privacy in 2020.
Co-hosted by Ben Sharp (Regional Director – Data, Identity and Personalisation at Salesforce) and Jonas Jaanimagi (IAB), as well as Anna Johnston, Principal of Salinger Privacy, one of Australia’s most respected experts in privacy law and practice who will share her thoughts on the future of privacy for the Australian media and marketing industry.
Will also highlight the key topics to be found in the IAB Data Council’s Data Primer – which will be published before the end of May.
This webinar kicks-off a three-part series of various data-driven topics throughout May, this one looking at best practices in using data responsibly and effectively in digital marketing with a focus on measurement, audience profiling and actioning.
Attendees will hear from Chris Durbridge at Equifax discuss a recent award winning Google case study on a closed-loop digital marketing campaign executed for a client in tandem with Equifax’s marketing and digital analytics consultancy, Datalicious.
Learn how to competently set up multi-channel measurement requirements, enable detailed audience profiling and actionable insights as well as execute with excellence across various digital and non-digital channels.
IAB Australia will also host an interactive Q&A with the opportunity for attendees to ask questions both during and after the presentation.
This podcast training course will give you the essentials to start your own podcast. Including planning your podcast, the equipment you need, where and how to host it, how to distribute it on platforms like Apple iTunes, marketing your podcast, and how to make money from it. Plus an introduction to podcasting as a tool for marketing and branding your business.
The podcast course will be delivered online in real-time using live video streaming (Zoom.)
We’re based in Sydney but have attendees from cities across Australia (like Melbourne, Perth, Adelaide, Canberra, Brisbane and the Gold Coast) and NZ.
The podcast trainer is Phil Stubbs. Phil’s podcast has reached no.4 in the News section of iTunes. Phil has worked for leading advertising agency The Campaign Palace and has taught marketing communication and digital media at Charles Sturt University and Western Sydney University.
You can reach out to Phil via the phone number and email address on our website.
The course cost is $350 including gst.
More of what’s in this podcast training via the link here to the Media School site.
This podcast workshop is offered once every 2 or 3 months. (It’s next offered on the 3rd and 4th December 2020.)
Sydney PR agency Lighthouse Communications is hosting a live online industry discussion aimed at exploring, educating and empowering communications professionals in the wake of COVID-19.
In partnership with KPMG, The University of Queensland (UQ) Business School is hosting the Thought Leadership Webinar: Can machines learn ethics? The future of artificial intelligence (AI) for business on Thursday 11 June 2020 from 4.00pm to 5.00pm.
From driverless cars to Amazon’s advanced customer experiences – AI’s potential and value to organisations continues to make headlines. However, there is growing evidence and concern that the algorithms and data underpinning AI has the ability to produce bias and ethical injustice.
Ethical AI is a relatively unregulated frontier, which needs to be a top priority for organisations as they unroll and embed the next phase of machine learning across all facets of their business.
Associate Professor Sarah Kelly from UQ Business School and Noel Williams, Partner at KPMG, will provide thought leadership and futurist insights on governance and data management relating to ethical issues associated with AI.
You will also take away practical insights on how some organisations have quickly made business decisions based on their trusted data.
For more information or to register to attend, visit https://business.uq.edu.au/event/session/8127
The session is designed for both traditional OOH buyers looking to understand digital and programmatic OOH as well as digital investors looking to understand the nuances of DOOH opportunities.
It will cover:
• The brief to activation process for DOOH (including programmatic DOOH)
• Measurement and verification techniques
• Consumer behaviour trends over the last few months – footfall patterns for retail, food & drink, commuting, recreation and the workplace
9am – 9:45am AEST
A cookie apocalypse, acronym-heavy government regulations and consumer sentiment are just some of the factors changing the way brands do business online in the very near future. In this two-part webinar series, we’ll deep dive into what these mean for digital identity – the ability for marketers to identify and target consumers.
In an exclusive interview Brittany Kaiser, co-founder of the Own Your Data Foundation and ex-Cambridge Analytica executive who was the primary subject of Netflix documentary The Great Hack, will give insights into how smart marketers are stepping up to these challenges already.
Brittany will then be joined by Optus CMO Melissa Hopkins and Verizon Media Head of Data Dan Richardson to explore how this is already playing out with leading Australian brands.
You’ll leave with actionable insights into how your business can get ahead in this new world of digital identity.
Session 3: Making your brand KICK ASS!
In the spirit of inclusivity and supporting each other, Verizon Media have decided to open up a new part of their coveted industry educational program, Verizon Media Academy, to the wider industry including media and creative agencies, and brand-side marketers. Each fortnightly Verizon Media Academy Masterclass is a snappy 30-45 minutes packed with actionable insights on how to â€˜build for your futureâ€™.
Wouldn’t it be great to have your own producer? Now you do. Maz Farrelly has made the biggest shows in the world with the biggest budgets, teams, audiences and stars – if you’ve watched it she probably made it and won an international award for it. Now she’s helping corporates and individuals deliver Killer, Kick Ass Communications that slice through, sharper than a samurai sword through soft butter.
During this interactive workshop, you’ll learn about:
How to get everyone to do exactly what you want them to do
How to deliver your message like a concrete fist wrapped in cashmere
How to generally de-bore your business
When: Wednesday 13 May, 11.00-11.45am (AEST) via webinar
Facilitator: Maz Farrelly, Reality TV mastermind behind Big Brother UK & AU, The Celebrity Apprentice and The X Factor.
Please register here for this free session