Change Makers
Change Makers
By Prithi Dey It’s been nearly seven years since I started my podcast journey at Spotify and I can honestly say that 2026 feels like the era of video disruption. I say disruption in a ...
By Vikki Maver AI-generated copy and content is getting convincing. Too convincing. Emotive words and phrases? Tick. Balanced and methodical sentence structures? Tick. Catchy headlines and CTAs? Tick… and tick. So I don’t blame the ...
By Martin Harkin Marketing teams are facing more uncertainty and pressure than ever before. They are contemplating how in the world to balance exploding content demand with higher performance reporting, constant brand and reputational risk, ...
Kate Rourke Cheaper, better, faster and stronger – these are the promises AI tools make to marketers, and they’re alluring ones. But the reality of the landscape today is that the real risk isn’t being ...
By Adrian Randall Organisations are rolling out AI like a red carpet, but many leaders are still waiting for the productivity lift they expected. Plenty of Australian organisations have rushed to embed AI into their ...
By Izzy Watts and Sara Pethybridge The content industry is obsessed with the ‘what’. Nobody is talking about the ‘how’. Everyone has an opinion on AI, always-on strategies and culturally responsive campaigns. But somewhere between ...
By Jamie Cairns The rules of retail are being rewritten. For decades, brands competed on the strength of their marketing, the power of their logos and the loyalty they could cultivate through awareness campaigns. But ...
By Ashton Tuckerman There’s a particular kind of conference fatigue that sets in around the second afternoon. You’ve heard enough about ‘authentic storytelling’ to last a decade. The slides are beautiful, the case studies are ...
By Upali Dasgupta Brand discovery used to follow a clear path. People would read articles, compare reviews, check social chatter and influencers, maybe even visit a competitor’s site. Each step took time and effort as ...
By Rachel Scott It’s a debate that’s long raged in the advertising world: is marketing an art or a science? At its core, marketing is about selling goods, services, brands and ideas to people, at ...
By Sangeeta Mudnal Marketers within the ecommerce space face pressure to generate more content than ever across product pages, social, email and search. Yet many teams still rely on slow, manual workflows that limit scale ...
By Darcy Allen Corporate events have quietly become one of the most commercially powerful tools in the B2B playbook. They build trust in ways digital channels struggle to replicate. They bring decision-makers into the same ...
By Rachael Webb The default answer to every brand’s existential crisis is now a creator brief. We’ve traded in long-term strategic thinking for the dopamine hit of a ‘hot’ partnership, acting as if simply activating ...
