So, you’ve invested heavily in content, posted it on your website and company social channels, and then… nothing. Why aren’t you being flooded with inquiries? Azadeh Williams looks at how to market efficiently. Content marketing ...
Many businesses already have a future-ready customer service system in place – they just don’t know it. Abhishek Malhotra explains how the pandemic gave brands what they needed to deliver personalised CX across voice and ...
The core function of marketing within businesses is changing and evolving so rapidly against the backdrop of the pandemic and increased pressure on businesses to adapt to unusual market conditions. Marketing is now a vital ...
Ensuring equitable access to resources and mentorship shouldn’t be a barrier preventing women from becoming financially independent through business. Rebecca Collins explores. In Australia, we know that women earn on average $261.50 per week less ...
It’s been a tough year for marketing, and an even tougher year for marketers. According to a recent survey that polled 7,000 professionals, marketing and communications professionals are now faring the worst among job functions ...
The days when marketers could rely solely on traditional strategy are gone. Marque Kabbaz discusses how the strategic design thinking is great to qualify, and solve, an identified challenge or opportunity. Traditional marketing strategy no ...
As Australia begins to re-emerge from the grips of the COVID-19 pandemic, it is clear that the traditional workplace has been left behind in 2020. Nigel Mendonca writes about paving the way for the ‘new ...
Nigel Mendonca is the Vice President, Asia Pacific, at Smartsheet. He joined the business in January 2020, with over 20 years’ experience working in sales and general management roles across technology companies in both Australia ...
The subjective nature of creative work and hard-to-define goals make managing creative operations a challenge. Adding to this uphill battle, the disruption from the pandemic forced marketing teams to pivot and reimagine messaging and strategies ...
Accelerated tech innovation can be both exciting and overwhelming. In this interview we explore how blockchain can advance digital marketing and what trends businesses need to be aware of. Marketing speaks with Lachlan Feeney the ...
Azadeh Williams writes about how organisations who are serious about remaining competitive and understanding the changing nature of consumer demands need to bring marketing to the boardroom.
Catherine Anderson shares three ways that the Powershop team brings together customer care and marketing to drive better business outcomes. A few years ago, when my role changed from CMO to chief customer officer, I ...
Beyond the campaigns and virtue signalling, there is an opportunity in corporate Australia to create more diverse and inclusive customer experiences, but it must start in the boardroom. Lionel Kho writes about why having diverse, ...
