Stepping back into the office after maternity leave felt like entering a whirlwind. The marketing landscape had shifted dramatically, and I found myself scrambling to catch up. Suddenly, I wasn’t just a marketing professional – I ...
When it comes to representing people with disabilities, the barriers aren’t what you think they are. Brands are eager to be inclusive and want to showcase representation across their channels. They understand why inclusion matters, ...
In an industry driven by open communication, why have we stopped communicating with each other when it comes to checking in? It’s no secret that the world of marketing is fast-paced, constantly changing and evolving, ...
In today’s hyper-competitive marketplace, understanding consumer behaviour is more critical than ever. Traditional market research methods like surveys, focus groups and observational studies have long been the go-to tools for businesses seeking to understand what ...
The award-winning UK creative experience agency, Bearded Kitten, has officially landed in Australia, bringing their signature brand of fun and bravery to Sydney. Known for their boundary-pushing activations, Bearded Kitten has made its name globally ...
Bus Stop Films CEO and IncludeAbility ambassador for the Australian Human Rights Commission Tracey Corbin-Matchett OAM believes that brands disregarding inclusion and ignoring the spending power of the deaf, disabled and neurodivergent community do so ...
Just a few weeks ago the world’s number one email marketing and automation platform Intuit Mailchimp landed in sunny Sydney to premiere its world-class conference FROM: HERE, TO: THERE to Australian marketers. Marketing Mag attended, ...
Marketing will keep you updated with all of the movements within the industry in August 2024. This article will continually update throughout the month. Appointments TAG appoints Ben Desailly as martech and data advisor 2 ...
The marketing industry has, and will always be, one that is constantly evolving. As technology advances, careers and role responsibilities adapt to keep pace with customers’ needs. However, some more recent developments have marketers paying ...
King Kong founder and Shark Tank Australia judge Sabri Suby reveals the secret marketing tactics of luxury brands with Marketing Mag. According to data from GWI, the majority of luxury buyers sit in the low ...
The visual representation of unsuccessful, fast fashion digital marketing would rival the size of fast fashion landfill. We’ve seen the ‘Who made your clothes’ campaign. My question to clients is ‘Who made your paid ads?’ ...
We’ve all been there, five canapés and one Prosecco deep at an event we’ve joined to learn something new and expand our network. Events are a common part of our professional lives, and for businesses ...
It’s amazing what you can accomplish in two decades. It took NASA about 20 years to get a man on the moon. Then, in 1997, Apple was on the verge of bankruptcy, but by 2007, ...
