In recent conversations, people have asked me, ‘Are you concerned about AI, automation and its effect on your industry?’ It’s an interesting question, one that hadn’t crossed my mind until it was brought up. But ...
At SXSW Sydney 2024, digital outdoor media leader QMS, in partnership with audience measurement pioneer Amplified Intelligence, unveiled a world-first study on the impact of human attention in out-of-home (OOH) environments. Developed over two years, ...
As artificial intelligence (AI) revolutionises the marketing landscape, its adoption is soaring. With 60 percent of marketers already harnessing AI in their operations, it’s clear that those who sit on the sidelines risk being left ...
The digital landscape is evolving at lightning speed and customer expectations are soaring. Users want seamless, fast, relevant, and interconnected interactions on websites, apps and other digital touchpoints. These high expectations span all industries. Customers ...
Rebranding is a lot like marriage. It’s a big decision and you hope you land with the right ‘one’. Anyone familiar with the work of brand and marketing guru Mark Ritson will know that rebranding ...
For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most strategic and impactful growth levers. The growing list of responsibilities and ...
Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the industry through transforming automated tasks, ...
We’re living in a hyper-connected reality. Everything is fast, instantaneous and real-time. Long before artificial intelligence (AI) became a household name, forward-thinking organisations were already adapting to meet the demands of modern connectivity – both ...
Having the unsubscribe button front and centre of an email marketing campaign, or at least clearly visible, might seem counterintuitive for most marketers. Surely, people unsubscribing from your mailing list is the last thing you ...
While our industry now tends to move at a pace none of us could have ever imagined, I’m grateful to have had the opportunity to spend the past 20-odd years preparing for the complexity of ...
Artificial Intelligence (AI), and particularly generative AI (GenAI), is exciting brands around the world with new business opportunities as well as time and cost savings that the technology promises. In a recent 2024 analysis article ...
Inclusive Digital Design (IDD) is the practice of creating digital products, services and experiences that are accessible and usable by as many people as possible, regardless of their age, abilities or disabilities. This approach involves ...
AI isn’t new. But it does feel like it’s a new frontier in marketing – full of promise, potential, and a fair share of unpredictability. The AI marketing landscape is evolving at an exponential pace. Right now, ...
