Digital Playground
Digital Playground
Why Australian brands need smarter multichannel publishing
June 16, 2026
By Veronika Birnkammer Consumers no longer experience brands in a straight line. They move from social media to websites, mobile apps, in-store screens and loyalty platforms without thinking twice, and they expect every interaction to ...
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Treat content like a product and test before launch – here’s how
May 28, 2026
By Paul North Every marketer has experienced some version of this meeting. A short-form video is ready to go live. Someone in the room loves the hook, someone else thinks the message takes too long ...
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Original content doesn’t begin with an idea, but with understanding audience behaviour
May 13, 2026
By Xavier Muhlebach I’ve sat in a lot of rooms where someone pitches a ‘big idea’. Usually it’s a format. Sometimes it’s a title. Occasionally it’s a deck with a mood board. What it almost ...
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